- 1. Be consistent: Focus on utilizing the same language, messages & voice everywhere you appear.
- 2. Hire passionate people that believe in your company as much as you do!
- 3. Play to your strengths: Your brand is a gathering of your gifts.
- 4. Does your target audience understand the message your brand sends?
- 5. Do you know who your target audience is?
- 6. Does your brand reach your audience’s wants and needs?
- 7. Write blogs to keep loyal customers up to date with what your brand is doing.
- 8. Take on teaching opportunities to expand audience interest
- 9. Make sure visual elements reinforce your identity
- 10. Stand out from competitors: be the best at what you do
- 11. Create a brand that has longevity… 30% of the worlds leading brands were developed before 1900
- 12. Brands have personalities and by behaving consistently they earn trust - just like people
- 13. Your brand should be authentic
- 14. Your brands reputation is everything don’t damage it!!
- 15. Keep an eye on what is being said on social network sites about your brand
- 16. When you find negative comments about your brand online contact the poster and work to fix the issue
- 17. Develop a mission statement that shows your reason for being and the value you provide to your customers
- 18. Develop a memorable tagline that expresses who you are and what you do
- 19. Diversify all marketing, PR and media to reach the markets where your clients are to be found
- 20. Get your brand known for niche area of expertise
- 21. Make your brand known by participating in speaking event
- 22. Branding your company should be an enjoyable experience!
- 23. Your brand character should match the character of your company
- 24. A brand with a strong personality has a greater chance of encouraging a deeper relationship with the consumer
- 25. You are not all your brand needs: You need readers and interaction in order to move forward and grow.
- 26. Patience: As with anything building a quality brand takes time and effort
- 27. Your brand should reach customers where they’re located.
- 28. Your external brand can only be as good as your internal brand.
- 29. Keep a positive internal brand… the tone and culture that is conveyed in the workplace
- 30. What is your external brands attitude… does the public like and trust your brand?
- 31. Your brand should be something your proud of… show it off!
- 32. When adding social media sites on your business cards be sure to customize your website… www.facebook.com/Deksia
- 33. Your brand is like a seal of approval… add it on anything you are sending out or participating in.
- 34. Partnering with another brand can prove to be helpful in showing company strength… pick your partners WISELY!
- 35. Lack of continuity with your brand reveals a lack of standards in your company…
- 36. As the investor Warren Buffet said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
- 37. Create a strong mission statement to stand behind your brand
- 38. How does your brand stack up to the competitors?
- 39. Can your audience see why your brand is a better choice over competitors?
- 40. Does your brand portray character?
- 41. Gain online followers through social media tools.
- 42. Brands are composed of tangible and intangible factors… design and values
- 43. The goal is to develop a brand which will establish your core image in the minds of your target market, just like Starbucks
- 44. Be aware of your competitors… understand what message they are “selling” with their brand
- 45. Know what makes your brand unique in the minds of your target audience
- 46. Do the research to make your brand match its audience
- 47. Keep your brand alive through evolving your products and services to what your customers want.
Tuesday, 13 December 2011 10:11
Branding Tips
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