Business Models & Marketing for Books
A Deep Dive into Business Models and Marketing Strategies for Authors Writing a book is a...
Marketing surveys: the good, the bad, the misleading
What Surveys Are Surveys are often misunderstood as a data source in marketing, which like most...
When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
The Long B2C Sales Cycle: From Curiosity to Conversion
In our previous installment, we delved into the multifaceted intricacies of prolonged B2C sales...
From Zero to Conversion in the Blink of an Eye
Mastering B2B Short Sales Cycles In our last installment, we explored how the B2B short cycle maps...
2022 Digital Marketing Year in Review
The year 2022 will go down in the books experiencing a seismic shift across technology and social...