E-commerce: Our Top 3 Tips for Selling Online
Online retail has become a massive industry. According to Statista, global e-commerce sales amounted to over $1.9 trillion in 2016. By 2020, sales are projected to reach $4.06 trillion. Whether you’re selling baseball cards on eBay or managing a commercial page, good product profiles are key to selling online. With that in mind, follow our top 3 pointers for better product profile creation.
Use your SEO keywords
Search engine optimization is crucial when selling on any e-commerce site with a search bar. Shoppers find products through keywords, so use them to your advantage. Many sites, like Amazon, have a section where you can input keywords. Otherwise, use keywords in the title and description for the most effective results.
Presentation is everything
Your product needs to be both appealing and easy to understand. Remember, you’re trying to attract customers, so how your product looks is important. When it comes to photos, quality matters. Try to include a variety of angles. Many customers will decide to buy based on the quality of the pictures alone. In addition, keep descriptions and titles clear and concise so your shopper doesn’t have to waste too much time search your profile. Clearly state the product name in the title, along with the item’s purpose in the description.
Try this formula for item titles:
- Brand name
- Variant, color, or flavor
- Unit size/quantity – size for clothing or apparel, or number of units for bulk packages
- Keywords – what the product actually is
It’s not foolproof, and there are certainly exceptions to the rule. However, incorporating as many of these elements as possible is a good starting point.
Know your product details
Be aware of what you’re selling. Include all the available information for your product—barcode number (UPC), manufacturing information, height, weight, and any other relevant details. This can save a lot of time and energy down the line when you need to answer specific questions or prove authenticity.
Online selling is a growing segment of the marketplace and will only continue to expand over the next few years. The best resource for people wanting to understand online retail is the internet itself. Almost any problem you encounter has probably been addressed by someone else. So Google and YouTube are great resources for questions and troubleshooting.