marketing grand rapids

Advertising Case Study: Yello Dumpster Yello Dumpster is a roll off dumpster rental company based in Grand Rapids, Michigan. Once Deksia took over Yello’s branding, it was determined that Yello could greatly benefit from a strong digital advertising presence. Deksia saw the greatest opportunity for growth by building a Google Adwords account. The Yello Dumpster… Read more »

Download this infographic.Embed Our Infographic On Your Site!Image Width%px<img src=" http://deksiawp.wpengine.com/2015/07/14/consumer_research/" alt="Consumption: Who, When, &#038; How? [Infographic] – An Infographic from Deksia" width="100%" class="infographic_embedder" /><p class="infographic_attr">Embedded from <a href="https://deksia.com/strategy/advertising/consumer_research/" target="_blank">Deksia</a></p><img src=" http://deksiawp.wpengine.com/2015/07/14/consumer_research/" alt="Consumption: Who, When, &#038; How? [Infographic] – An Infographic from Deksia" width="100%" class="infographic_embedder" /><p class="infographic_attr">Embedded from <a href="https://deksia.com/strategy/advertising/consumer_research/" target="_blank">Deksia</a></p>

Can you quantify the impact your creative efforts have on ad performance? A recent study by Rocket Fuel, a company that specializes in programmatic marketing, suggests that not only is it possible; it’s necessary. Rocket Fuel researchers observed, tested and interpreted a sample of data totaling approximately 23,397,541,849 banner ad impressions served in the United States between November 2013 and June… Read more »

Without developing quality consumer pathways, you’re forcing yourself to be very reactive instead of proactive in your approach to marketing. In my opinion, a reactive approach causes problems because it doesn’t allow business owners to assemble and follow a strategy. It just leaves them guessing, and who wants to play a guessing game versus an… Read more »

Our average attention span used to be 12 seconds; now it’s eight. What will it be in five years? The first few seconds are the most crucial in capturing your audience’s attention. Within that short amount of time, your audience will decide whether your brand is worth their time. As a result, you need to… Read more »