So you want to be a digital marketer? Digital marketing is a broad field that ranges from web development to copywriting and everything in between. If you’re just getting started, there’s a lot to learn. Even the most experienced digital marketers continue to evolve as technology advances. But the marketing field will continue to see exponential… Read more »

how long to get seo rankings

How long to get SEO rankings?   You’ve probably asked yourself, or someone, “How long does it take to get good SEO rankings?”. If so, you’re not unlike those who requested this question to be addressed at the SEO Smackdown Event taking place on November 8th at the Grand Rapids Art Museum. Even in 2016 there is… Read more »

There’s an old saying along the lines of “great writing can’t be taught.” To a degree, this is true, mainly in the fiction world. But when it comes to writing for marketing, experts in today’s field have it down to a formula. Brian Clark, former lawyer, realtor, and now seasoned copywriter, has taken the somewhat… Read more »

Are you looking to your service or product for marketing direction? Do you just “wing it” when it comes to A/B testing? You could be one of the many businesses contributing to the billions of dollars a year in lost online retail revenue. Talia Wolf, founder and CEO of Conversioner, sat down with Unbounce for… Read more »

Last month, Google updated its search engine algorithm to rank mobile-friendly websites higher than those stuck in the Stone Age. Many anticipated that a so-called “Mobilegeddon” would annihilate companies that hadn’t gone mobile. But the launch date came and went, and the world has yet to end. In fact, most companies haven’t seen a huge… Read more »

Apps aren’t just for big corporations like Starbucks and Target. More and more small businesses are releasing their own apps to provide consumers with an easy way to interact with their brands. Customers are spending an increasing amount of time interacting with mobile devices, so it only makes sense to provide them with a constant… Read more »

Determining your brand promise is based on four things: stakeholder research, current client discovery, potential client discovery and competitive audit. From the information we gain from going through the entire brand research process, we’re able to form the “big idea” for your company – the guiding principle that acts as your promise to the consumer…. Read more »