CLIENT

Veenstras

MORE THAN JUST AUTO REPAIR Veenstra’s Garage is your full-service neighborhood auto repair shop. With over 90 years of experience performing maintenance on both domestic and foreign models, Veenstra’s has earned its reputation for reliability and dedication to customer care.

BIG IDEA

Experienced Service

In The Client's Words

Opportunity / Challenge

We're an old business, and we felt we were falling behind our competitors in terms of look and curb appeal. Our logo and brand were outdated, and we had little-to-no online presence.

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In The Client's Words

Scope / Solution

They had a very concrete process that we went through. It started with an evaluation of our current brand and the way we were perceived in the community. After that, they began working on a brand guide with a new logo and other marketing materials. The strategy behind the brand guide was to leverage the company's history and local appeal with a clean and modern look that customers are looking for in an auto shop. The last step was to revamp our online presence.

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In The Client's Words

Results

Obviously, the subjective feedback has been very positive. Everyone loves our new look. It’s hard to give you hard metrics – 2014 was our best year ever, but we’re down a little in 2015. Personally, I don’t look at it as much as how much business we’ve gained by the new look, but more how much business have we not lost because of the updates.

The one area I can give you hard metrics for is SEO [search engine optimization]. Before Deksia’s work, we were not showing up at all in Google searches and so on. Now, I’m consistently showing up well on the first page.

What We Did
  • Annual Plan
  • Apparel Design
  • Brand Architecture
  • Brand Audit
  • Brand Research
  • Brochure Design
  • Business Systems
  • Dashboards
  • Digital Ad Design
  • Direct Mail
  • Email Campaigns
  • Link / Blogging SEO
  • Local SEO
  • Logo Design
  • Newsletters
  • On Page SEO
  • Outdoor Advertising
  • Paid Search
  • Paid Social
  • Photography
  • Press Release Creation
  • Retargeting
  • Reviews Campaign
  • Sign Design
  • Social Media Design
  • Social Posting
  • Strategic Plan
  • Vehicle Design
  • Video Production
  • Web Design & Development
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The Veenstra's Garage Brand
branding grand rapids
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