Case Study Finix
What they needed
- Build sustainable sales model
- Succinctly convey product offerings
- Achieve Inc 500 status by the end of 2017
- Explore rebranding options
Brand Research Insights
What we found
- Current clients: chose Finix for their capability with company legacy systems
- Potential clients: wanted consultants that not only defined the problem, but executed solutions
- Competitors: failed to deliver experienced problem solving
What we pursued
BIG IDEA – Experience. Find & fix.
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