Case Study Finix

Company Objectives

What they needed

  • Build sustainable sales model
  • Succinctly convey product offerings
  • Achieve Inc 5000 status by the end of 2017
  • Explore rebranding options

Brand Research Insights

What we found

  • Current clients: chose Finix for their capability with company legacy systems
  • Potential clients: wanted consultants that not only defined the problem, but executed solutions
  • Competitors: failed to deliver experienced problem solving

Brand Strategy

What we pursued

BIG IDEA – Experience. Find & fix.

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Solutions Moving Forward

Brand Development

  • Name creation
  • Tone and tagline
  • Type, colors, and usage
  • Audience and message

Web Development

  • Website redesign
  • Website content

Logo Design

  • New logo creation

Print Design

  • Business systems
  • Services brochure
  • Company folders