Case Study GR Filtration

Company Objectives

What they needed

  • Build sustainable sales model and marketing strategy
  • Increase inventory to 125 tanks
  • Become industry-leading brand

Brand Research Insights

What we found

  • Current clients: 100% said GR Filtration’s quality workmanship was an advantage
  • Potential clients: said response times were the most important factor when choosing filtration equipment
  • Competitors: had slower turnaround times than GR Filtration

Brand Strategy

What we pursued

BIG IDEA – Built better. Delivered faster.

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Solutions Moving Forward

Brand Development

  • Name creation
  • Tone and tagline
  • Type, colors, and usage
  • Audience and message

Logo Design

  • New logo creation

Print Design

  • Business systems

Environmental Design

  • Building signage

Web Development

  • Website design
  • Website content