Case Study ICON Sign Company
What they needed
- Establish focused brand strategy
- Grow digital presence
- Develop internal structure and project management system
Brand Research Insights
What we found
- Current clients: recognized Icon most for exceptional customer service
- Potential clients: believed attention to detail is a top factor when selecting a sign and print shop
- Competitors: failed to make quality control a priority
What we pursued
BIG IDEA – Precise production. Customer advocates.
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