Case Study ICON Sign Company

Company Objectives

What they needed

  • Establish focused brand strategy
  • Grow digital presence
  • Develop internal structure and project management system

Brand Research Insights

What we found

  • Current clients: recognized Icon most for exceptional customer service
  • Potential clients: believed attention to detail is a top factor when selecting a sign and print shop
  • Competitors: failed to make quality control a priority

Brand Strategy

What we pursued

BIG IDEA – Precise production. Customer advocates.

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Solutions Moving Forward

Brand Development

  • Tone and tagline
  • Type, colors, and usage
  • Audience and message

Print Design

  • Enhanced business systems

Environmental Design

  • Vehicle wraps


  • Employee shirts, jackets, and aprons

Web Development

  • Social media skins