Case Study Jonathon Kamps

Company Objectives

What they needed

  • General brand development and building
  • Maintain employee retention in competitive environment
  • Greater sense of belonging for employees

Brand Research Insights

What we found

  • Potential clients: Desired good, honest carpentry products
  • Employees:  Wanted to be proud of where they work
  • Competitors: Didn’t possess acute attention to detail

Brand Strategy

What we pursued

Creating a brand that spoke to clients and employees.

BIG IDEA Honest products & attention to detail.

Outcome

Jonathon has kept almost all of his employees. He has not lost an employee to a competitor in five years.

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