CLIENT

Kate Bylsma

You've always wanted to live somewhere that speaks to who you are. Kate Bylsma knows how to match lifestyle to living space. With over 10 years of experience, she’s developed a deep knowledge of what’s up and coming in the Grand Rapids real estate market. Kate specializes in spaces that define modern living; her expertise will finally allow where you live to match how you live.

BIG IDEA

Social Style

In The Client's Words

Opportunity / Challenge

I wanted to update my branding and push out some marketing ideas, including the literature that I give out to my clients such as my book, business card, and all other materials.

In The Client's Words

Scope / Solution

It’s taken a couple of years, but they started out with a questionnaire that asked me to investigate my own business practices. The questionnaire narrowed down on the clientele that I am going after. Then after those questions were completed, there was a lot of paperwork that I filled out.

They came up and submitted a marketing tag and slogan based on that information which then helped them to further develop my whole image and graphics. They came up with my logo and created a website for me. They also created informational materials that I could give to buyers and sellers that would assist me in my listing presentations and meetings with clients. They also made materials for me to hand out at closings such as utility information and ways that they could rate me as an agent.

I work primarily with Aaron [VanderGalian, Senior Partner at Deksia].

In The Client's Words

Results

I know that I get a lot of positive feedback from my clients as far as the materials that I’ve handed them. As far as direct numbers and results, I really don’t have any concrete figures on that information.

What We Did
  • Annual Plan
  • Brand Architecture
  • Brand Audit
  • Brand Research
  • Brochure Design
  • Business Systems
  • Dashboards
  • Digital Ad Design
  • Direct Mail
  • Email Campaigns
  • Link / Blogging SEO
  • Local SEO
  • Logo Design
  • Newsletters
  • On Page SEO
  • Paid Search
  • Paid Social
  • Retargeting
  • Social Media Design
  • Social Posting
  • Strategic Plan
  • Web Design & Development
logo design grand rapids
brand research grand rapids
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