Case Study KC Jacks
What they needed
- Build a new apparel brand and identity
- Introduce new apparel brand through retail locations
- Emphasize the new line is made in Kansas City, USA
Brand Research Insights
What we found
- Potential clients: bought their work jeans from local retail stores
- Potential clients: believed in the importance of jeans made in the USA
- Competitors: none manufactured jeans in Kansas City
What we pursued
BIG IDEA – Quality workwear. Kansas City made.
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