Case Study KC Jacks

Company Objectives

What they needed

  • Build a new apparel brand and identity
  • Introduce new apparel brand through retail locations
  • Emphasize the new line is made in Kansas City, USA

Brand Research Insights

What we found

  • Potential clients: bought their work jeans from local retail stores
  • Potential clients: believed in the importance of jeans made in the USA
  • Competitors: none manufactured jeans in Kansas City

Brand Strategy

What we pursued

BIG IDEA – Quality workwear. Kansas City made.



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Solutions Moving Forward

Brand Development

  • Name creation
  • Tone and tagline
  • Type, colors, and usage
  • Audience and message

Logo Design

  • New logo creation

Environmental Design

  • POS display