Our Clients
Case Study KC Jacks
Company Objectives
What they needed
- Build a new apparel brand and identity
- Introduce new apparel brand through retail locations
- Emphasize the new line is made in Kansas City, USA
Brand Research Insights
What we found
- Potential clients: bought their work jeans from local retail stores
- Potential clients: believed in the importance of jeans made in the USA
- Competitors: none manufactured jeans in Kansas City
Brand Strategy
What we pursued
BIG IDEA – Quality workwear. Kansas City made.
Like what we've done for KC Jacks?
Learn how your brand can reach its full potential.
Solutions Moving Forward
Brand Development
- Name creation
- Tone and tagline
- Type, colors, and usage
- Audience and message
Logo Design
- New logo creation
Environmental Design
- POS display
