Case Study Ridester

Company Objectives

What they needed

  • Create perception as industry leader in ridesharing content
  • Update brand to convey authority and trust

Brand Research Insights

What we found

  • Potential clients: said time was their biggest barrier to entry in becoming a rideshare driver
  • Potential clients: said maximizing income was their highest priority
  • Competitors: failed to offer easy account setup for new drivers

Brand Strategy

What we pursued

BIG IDEA – Effortless activation. Driver optimization.

 

 

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Solutions Moving Forward

Brand Development

  • Tone and tagline
  • Type, colors, and usage
  • Audience and message

Logo Design

  • New logo creation

Web Development

  • Website template design