Case Study Ridester
What they needed
- Create perception as industry leader in ridesharing content
- Update brand to convey authority and trust
Brand Research Insights
What we found
- Potential clients: said time was their biggest barrier to entry in becoming a rideshare driver
- Potential clients: said maximizing income was their highest priority
- Competitors: failed to offer easy account setup for new drivers
What we pursued
BIG IDEA – Effortless activation. Driver optimization.
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