Case Study The Gentle Brand

Company Objectives

What they needed

  • Identify brand identity
  • Define customer targets
  • Design a credible brand that sells
  • 5% of market share in 2 years
  • Design sustainable sales funnel

Brand Research Insights

What we found

  • Focus groups: liked the smoothness and effectiveness of the products
  • Potential clients: indicated effectiveness was the biggest factor when choosing a toothpaste brand
  • Competitors: failed to deliver both effectiveness and a gentle mouthfeel

Brand Strategy

What we pursued

BIG IDEA – Effective. Gentle. Soft.


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Solutions Moving Forward

Brand Development

  • Name creation
  • Type, colors, and usage

Logo Design

  • New logo creation

Web Development

  • E-commerce website design

Environmental Design

  • Product packaging