Case Study The Gentle Brand
What they needed
- Identify brand identity
- Define customer targets
- Design a credible brand that sells
- 5% of market share in 2 years
- Design sustainable sales funnel
Brand Research Insights
What we found
- Focus groups: liked the smoothness and effectiveness of the products
- Potential clients: indicated effectiveness was the biggest factor when choosing a toothpaste brand
- Competitors: failed to deliver both effectiveness and a gentle mouthfeel
What we pursued
BIG IDEA – Effective. Gentle. Soft.
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