Case Study Troxel
What they needed
- Updated brand with a refreshed look and feel
- A way to connect with potential clients
- Increased close rate
Brand Research Insights
What we found
- Potential clients: Were families with ample budget for building a custom home
- Current clients: Valued concentrated service and attention to their needs
- Current clients: Found company to be a warm, intentional brand
What we pursued
We updated the Troxel brand to speak to who they actually were — A humble premium custom home builder. This brought them clients looking for a full product experience rather than proposal seekers only.
BIG IDEA – High standards. Hard work.
Troxel’s close rate increased with subtle campaign tactics. All they needed was a brand update that portrayed them honestly.
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