Case Study Troxel

Company Objectives

What they needed

  • Updated brand with a refreshed look and feel
  • A way to connect with potential clients
  • Increased close rate

Brand Research Insights

What we found

  • Potential clients: Were families with ample budget for building a custom home
  • Current clients: Valued concentrated service and attention to their needs
  • Current clients: Found company to be a warm, intentional brand

Brand Strategy

What we pursued

We updated the Troxel brand to speak to who they actually were — A humble premium custom home builder. This brought them clients looking for a full product experience rather than proposal seekers only.

BIG IDEA High standards. Hard work.


Troxel’s close rate increased with subtle campaign tactics. All they needed was a brand update that portrayed them honestly.

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Logo / Identity / Brand Architecture
Logo / Identity / Brand Architecture
Interactive & Additional Branding Elements