CLIENT

Yello Dumpster

Yello provides a quick and simple solution to your roll-off dumpster needs. You've got enough on your plate without having to figure out what service works best for you. We take the guesswork out of any project by providing options that are clear and easy to understand. You can take care of your business, feeling confident that we're taking care of ours. Just give us a call or fill out an online form, and all that’s left is to say “Hello Yello!” when we show up at the appointed time.

BIG IDEA

Simple & Quick

In The Client's Words

Opportunity / Challenge

We had recently acquired another Dumpster company. My company needed a complete brand overhaul to facilitate the merger of the two companies. We wanted to establish ourselves as a new company with an easy, approachable process for the customer.

In The Client's Words

Scope / Solution

The rebranding process included an intense research stage where Deksia interviewed me and the other shareholders within my company, talked to current and potential clients, and audited our competitors.

From there, Deksia laid the foundation for my company's brand, including the name "Yello Dumpster," the tagline, tone of voice, fonts, and colors.

From there, we have used Deksia consistently for our advertising needs: direct mail pieces, brochures, business cards, online digital advertising, and more.

The technologies they used include, but are not limited to, online surveys, AdWords, Photoshop, InDesign, and Illustrator.

In The Client's Words

Results

We have seen many results from our work with Deksia. Our brand has a credible foundation, and the company has gone from being an unknown name to one of the leading and trusted waste disposal companies within the Greater West Michigan area.

To get into specific metrics, on a monthly basis, we receive approximately 25 to 30 qualified leads from online advertising, which is managed by Deksia.

In addition, an important part of the brand they built for us, and the way we run our business today is about ease of use and friendly customer service. Because of that, we receive many referrals throughout the community.

What We Did
  • Annual Plan
  • Apparel Design
  • Brand Architecture
  • Brand Audit
  • Brand Research
  • Brochure Design
  • Business Systems
  • Dashboards
  • Digital Ad Design
  • Direct Mail
  • Email Campaigns
  • Link / Blogging SEO
  • Local SEO
  • Logo Design
  • Newsletters
  • On Page SEO
  • Package Design
  • Paid Search
  • Paid Social
  • Retargeting
  • Reviews Campaign
  • Sign Design
  • Social Media Design
  • Social Posting
  • Strategic Plan
  • Trade Mark
  • Vehicle Design
  • Web Design & Development
seo grand rapids