--- title: "Digital Marketing: Top 3 Ways to Get Started | DEKSIA" description: So you want to be a digital marketing guru? It's important that you familiarize yourself with a few of the most common concepts and programs. image: https://deksia.com/hubfs/Imported_Blog_Media/startup-photos-1-1.jpg --- [Skip to content](https://deksia.com/blog/digital-marketing/get-started-digital-marketing#main-content) [![Deksia logo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ](https://deksia.com/) - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) Open main navigation Close main navigation - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) - [ Contact us ](https://deksia.com/contact-us) [ Contact us ](https://deksia.com/contact-us) [ Back ](https://deksia.com/blog/all) #### Blog #### • #### Digital Marketing #### • #### May 15, 2025 #### • #### 2 minute read # Digital Marketing: Top 3 Ways to Get Started ![](https://deksia.com/hubfs/Imported_Blog_Media/startup-photos-1-1.jpg) #### Table of Contents So you want to be a digital marketer? Digital marketing is a broad field that ranges from web development to copywriting and everything in between. If you’re just getting started, there’s a lot to learn. Even the most experienced [digital marketers](https://deksia.com/service/digital-marketing/) continue to evolve as [technology advances](https://www.advp.com/blog/evolution-digital-marketing/). But the marketing field will continue to see exponential growth in upcoming years. The Bureau of Labor Statistics predicts a salary increase of 3.9% in the [creative and marketing sectors](https://careers.workopolis.com/advice/hiring-trends-the-top-10-hottest-jobs-for-increased-starting-salaries-in-2015/). How do you gain a strong foundation in digital marketing without any experience? It’s important that you familiarize yourself with a few of the most common concepts and programs. Follow these 3 easy steps to get a head start:   ## KNOW YOUR RESOURCES Many online resources are not only free, but also in-depth and insightful. Digital marketing requires a lot of grunt work, especially if you are just starting out. Reading up on the basics will get you up to speed.  ### SEO Knowledge of search engine optimization is foundational to any digital marketing expert. Read: [The Beginner’s Guide to SEO](https://moz.com/beginners-guide-to-seo) by Moz.com ### Google Analytics This free online service provides analytical tools for SEO and other marketing purposes. Read: [Essential Guide to Google Analytics](https://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/574707-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3agoogle+analytics%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2) by Lynda.com ### Google AdWords When done right, Google AdWords can be one of the most valuable tools to grow a business. However, when used poorly, it can also drain your budget. Read:[ PPC University](http://www.wordstream.com/learn?camplink=mainnavbar&campname=PPCU) by WordStream.com   ## SPEAK THE LANGUAGE Become comfortable with the digital marketing lingo. Digital marketers tend to [use acronyms](https://econsultancy.com/blog/62179-100-frequently-used-digital-marketing-acronyms) like *PPC, CTR, CPC, SERP, CPL, and CR.* The ability to translate will make life that much easier when talking to other professionals in the field.   ## STAY PASSIONATE Everything good comes with time. Dedicate yourself to learning as much as you can about these concepts. Market yourself through online [portfolios](http://www.beautifullife.info/web-design/top-10-best-website-builders-creating-online-portfolio/) that showcase your design and copywriting capabilities. If you don’t have much experience, write blogs on what you’ve learned, classes you’ve taken, and trends you discover in the field. Network and reach out to people by asking questions and learn as much as you can from them.   There is a lot to know when it comes to digital marketing, and it can be overwhelming at times. Remember that **you are your most important client**. As long as you’re willing to constantly invest in yourself, you’ll gain the confidence you need to succeed.    [Share this page on Facebook Share ](http://www.facebook.com/share.php?u=https://deksia.com/blog/digital-marketing/get-started-digital-marketing) [Share this page on Facebook Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://deksia.com/blog/digital-marketing/get-started-digital-marketing) [Share this page on Facebook Tweet ](https://twitter.com/intent/tweet?url=https://deksia.com/blog/digital-marketing/get-started-digital-marketing) [Share this page on Facebook Email ](mailto:?body=https://deksia.com/blog/digital-marketing/get-started-digital-marketing) ### *Subscribe* to Our Newsletter ### *Related* Blogs [![4 Simple Ways To Get More Customer Feedback](https://deksia.com/hubfs/Imported_Blog_Media/DEKSOCIAL21001_4SimpleWays_V01_km-03.jpg) Digital Marketing #### November 6, 2017 ### 4 Simple Ways To Get More Customer Feedback Read More ](https://deksia.com/blog/marketing/customer-feedback) [![How Strong Research Can Lead To Unlimited Success](https://deksia.com/hubfs/Imported_Blog_Media/DEKSOCIAL21001_HowStrongResearch_V01_km-03.png) Digital Marketing #### August 4, 2014 ### How Strong Research Can Lead To Unlimited Success Read More ](https://deksia.com/blog/marketing/strong-research) [![Fuel The Fire With Social Media Sites](https://deksia.com/hubfs/Imported_Blog_Media/speak-social-1-1024x400-1.jpg) Digital Marketing #### February 11, 2013 ### Fuel The Fire With Social Media Sites Read More ](https://deksia.com/blog/digital-marketing/social-media-sites) ## Let’s Talk About What’s Next. 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