62% of users in the U.S. use YouTube daily
Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.
Wondering if your target audience is consuming YouTube content? The answer is likely yes.
- Visitors spend an average of 19 minutes a day on YouTube
- 80% of U.S. parents of children 11 and under say their kids watch YouTube
- One-third of internet users has watched a tutorial or how-to video this week
As the 2nd most visited site worldwide, YouTube captures a wide range of demographic and psychographic audiences for your brand to target.
YouTube’s current reporting structure supports the two genders (male and female) of people between 16 and 64 years.
56% of YouTube’s total users are male, while 44% are female (Hootsuite/ WeAreSocial, 2021).
As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. (Pew Research, 2021).
According to a Q3 2020 report by Statista, users between 15-35 years take up the largest percentage of the total number of YouTube users by age, taking up 77%.
According to the latest Global Web Index report, 44% of Baby Boomers visit YouTube Daily.
The same report also points out that 75% of all millennials and 77% of Gen Zs visit the site on a regular (GlobalWebIndex, 2021).
On YouTube, people can discover videos in various ways (for example, by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed).
You can use YouTube to advertise more effectively to people who are searching for your product or brand.
In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:
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It’s true. YouTube Ads makes it incredibly easy to launch a campaign… but getting the results you want can be infuriating.
It takes hours, days, years, to understand how to maneuver these platforms to a point where you are ROI positive.
You could dedicate hours each day to learn this new platform.
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