Photo & Video Service Resources

Glossary & Standard Project Flow

Standard Project Flow

Step One



At the beginning of every project, the discovery phase is where we uncover all of the mission-critical information that will play a major role in solidifying goals and expectations for the project.

This usually starts with an internal meeting with our photo and video team to talk through the project flow, and we clearly define what we need from your team to produce a successful project.

Step Two



At this point, we have laid out our concept for how we plan to handle the project. This is where our team will work in collaboration with you to solidify the needed talent, locations, and a buttoned-up schedule for our production days.

Depending on the type of production, this phase can also entail scriptwriting, storyboarding, selecting additional crew, or hiring out needed actors for higher-end spots.

Step Three



Depending on the type of project we’re doing this part can either take place in a studio or on location. Within each setting, our team collaborates with you and the talent to ensure that we capture the content we planned.

Most of the content we produce is created with professional lighting (an exception would be shooting outdoors) and is staged to represent your brand in the best way possible.

Step Four

Post Production


Post-production is where all of the pieces come together.

Our photo and video team dive into the content, analyzing it and editing it, orchestrating a high-level video that we believe is ready to live in the world and be viewed by your audience. Depending on the types of deliverables, this can entail anything from building story arc through video interviews to processing images for final use.

We keep you in the loop, sending you content for review to nail down finalized content before any of it is used or published.

Step Five



Once content reaches this part of the project, we work internally to put your content into the world. Whether that be placing it on a website or embedding it into digital advertising.

This part is key for helping us reach the goals we established at the start of the project (like building brand awareness or capturing testimonials for building trust with the audience).


Common language we use when talking about photo and video projects.


Call Sheets

This document is used to give details for a shoot focused on timing, a description of what we are capturing, and who’s needed at what times.

Call Times

The time at which talent or crew members are expected to be on location and ready to be photographed or filmed.

A-Roll (Interviews)

The primary footage used in a video is sometimes referred to as talking head content.


This is support content that will be used to cover interview content and help to enhance a story by showing related content to the story.

Shot List 

A detailed list calling out important information on the necessary images needed for a given project.


This refers to the people who will appear on the screen. Whether that be in interviews, b-roll, or images.

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