Long Term Strategy
We buy marketing as a group of tactics to support a long term strategy, It works similar to the bundle of sticks analogy. Obviously, a group of sticks is stronger than a single stick.
Brand research is how we begin the process of defining your brand through data science. Armed with information gathered from 4 key areas: stakeholders, current clients, potential clients, and key competitors we develop your brand’s “Big Idea.” This is the lens that brings all actions into focus.
A brand audit involves the assessment of all forms of brand representation: visual, written, and digital. We review all of your current marketing, advertising, and interactive collateral through the lens of your Big Idea. This determines which items need adjusting in order to clarify your message and move toward your idea of success.
12 month Strategic Plan
A strategic plan determines a clear course of action. We set up a plan specifically tailored to each of our clients, including a list of goals, a budget, and research on the business’s past performance. These factors help us determine which services should be employed to reach the desired audience.