---
title: Redefining Marketing Table Stakes
description: AI changed the table stakes. Volume without a point of view is just noise. Join Adam Bird for a one-hour session on what effective marketing actually looks like now—followed by a happy hour.
---

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#### A FREE EVENT PRESENTED BY DEKSIA

# Redefining Marketing Table Stakes: How to Lose Your Pipeline in Ten Days

May 7 • 3:00–5:00 PM  
120 Stevens St SW, Grand Rapids

Two years ago, showing up consistently was enough. Most of your competitors did nothing, so doing something won.

That advantage is gone.

[ Reserve your seat ](https://deksia.com/redefining-marketing-table-stakes#reserve)

![Group 962](https://deksia.com/hubfs/Group%20962.png)

#### AI made content production nearly free.

## Your competitors can now match your output in a weekend.

Volume without a point of view isn't a strategy. It's noise. And the market is getting louder by the day.

The companies pulling ahead right now aren't producing more. They're making every piece of marketing do strategic work, sharper, more precise, built to compound instead of accumulate.

---

### This session is for business leaders *who know they're under-investing but aren't sure what "enough" looks like anymore.*

**You should be in the room if:**

![Group 964](https://deksia.com/hubfs/Group%20964.svg)

You're building pipeline the same way you did three years ago and you're not sure it's still working

![Group 971](https://deksia.com/hubfs/Group%20971.svg)

You're running campaigns that should be converting better and you can't explain the gap

![Group 970](https://deksia.com/hubfs/Group%20970.svg)

You've watched a competitor gain ground and you have a nagging sense they've figured something out

![Group 969](https://deksia.com/hubfs/Group%20969.svg)

You know "doing more" isn't the answer, but you're not sure what the right answer is

## One hour of strategy. One hour of drinks. Reserve your seat.

Join Deksia's Director of Strategy, Adam Bird, for a session on what effective marketing actually looks like now, then stay for a happy hour.

You'll leave with a framework for evaluating where you actually stand and what it would take to build your next-generation growth engine. There's no recording and no deck to flip through later.

The companies that figure this out in the next twelve months will set the terms. The ones that wait will spend five years catching up.

![Logo-Rev](https://deksia.com/hubfs/Logo-Rev.png)

[616-570-8111](tel:616-570-8111) • [info@deksia.com](mailto:info@deksia.com)

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