Scope of Work
Your website is your most important marketing tool. A great website looks good and effortlessly provides the customer with the information they need. We strategize a website that performs all of the necessary functions and looks good. We can collect data from your users’ experiences (and the data from your marketing efforts) so that you can manage your web strategy for continuous improvement in key metrics.
SHAREHOLDER DISCOVERY: Developing an effective strategy begins with understanding your objectives and situation. The engagement begins with a one-hour interview with the project leader to discover what you want to accomplish, who your customers are, and the key features of your brand. The output of this meeting is a facilitation plan to make the most efficient use of shareholder time and ensure the relevant issues are addressed.
(1 hour, up to 3 people)
STRATEGY FACILITATION: We believe no agency can ever know more about your business, your customers, and your market than you will. In this stage, we facilitate you and your key personnel to clarify who your audience is, understand why they aren’t taking action today, and create a strategy to persuade them of beliefs and emotions they need to hold in order to get off the fence and buy. (estimate provides for one two-hour session, for one brand, one audience, and one core product or service)
MESSAGE & CONTENT ARCHITECTURE FACILITATION: Strategy without a plan to implement it is useless. In this fast-paced facilitation session, we engage you to identify the core messages you need to communicate. Not only will you know the overall structure of your website, but you’ll know the essential proofs, stories, and calls to action necessary to create a website that not only looks good but one that also delivers on your business goals.
ASSET AUDIT: We audit your existing digital marketing assets and website against the Strategy and Content Architecture to identify any gaps in your messaging, funnels, and technology. We highlight what’s working, spot any issues that need to be fixed, and identify assets you don’t have that need to be created.
WEBSITE DEVELOPMENT PLAN: With your strategy formulated, all that remains is to create a plan to build, launch, test, measure, and manage your website. We create a clear summary of your strategy and itemize the specific tactics to facilitate rapid implementation.
5 Page Templates: These page templates are built in a content management system (WordPress) and will be able to house content such as Text, Video, and Images. They will be built in a way where non-developers can update content and create new pages. Examples: Homepage, About, Contact, FAQ, or Default Re-usable Page template.
1 Post type system – This will include an index page of all posts. For example all services, all case studies, etc. And will also have a single page for each post. It will be able to house content such as Text, Video, and Images. Pick One Type from examples below: Service Pages, Case Study Pages, Portfolio Pages, or Product Pages (e-commerce functionality may be extra)
1 Blog system – Basic blog system with an index page and single blog post pages.
15-hrs extra dev time – examples: MLS integration, Quote calculator, Find a dealer or other map integration or Simple dealer portal (login section).