From the Blog

How Ad Design Increases Conversion Rates

Can you quantify the impact your creative efforts have on ad performance? A recent study by Rocket Fuel, a company that specializes in programmatic marketing, suggests that not only is it possible; it’s necessary. Rocket Fuel researchers observed, tested and interpreted a sample of data totaling approximately 23,397,541,849 banner ad impressions served in the United States between November 2013 and June 2014, resulting in a 70-page study. We took a few of their key findings and created an easily digestible infographic; but if reading 70 pages of research analysis is what gets you out of bed in the morning, you can read the full study here.

Conversion Rate Optimization Through Design Conversion Rate Facts