When you’re looking for ways to improve your business, customer feedback is a crucial component. Measuring your customers’ feelings lets you know whether you’re on track or need to make changes. But have you ever tried using a survey on the eve of a major decision or as a quick pat on the back for… Read more »
Albert Einstein once said, “Look deep into nature, and then you will understand everything better.” Being outdoors not only brings about peace of mind; it also teaches you lessons about business. Hobbies such as hunting and fishing provide opportunities to hone your entrepreneurial skills. In the wilderness, you must rely on yourself, which develops strategic skills… Read more »
How much do you think about security? Sure, you lock the doors, turn off the lights, count the keys—but what about the security you can’t always see? Your most precious assets are at risk: your financial data, your files, your online presence, and your customers’ information. Cyberthieves are savvy—but that doesn’t mean they have to… Read more »
You know James Victore. It’s not a question. James Victore is an author, artist, speaker, and teacher who runs an independent studio in Brooklyn. He’s won an Emmy, has had his work exhibited in the Museum of Modern Art, and has been in (and on the cover) of Time, the New York Times and Esquire… Read more »
In a recent survey by Adobe, 76% of marketers agreed that “marketing has changed more in the last two years than in the last 50.” It’s fair to say John Q Public could go along with that (though it kinda makes you wonder what rock the other 24% of “marketers” are living under). At any… Read more »
Deksia’s previous brand was very colorful, and very high-end design driven. It was gorgeous and we loved it. The problem was it wasn’t communicating to the people we were trying to reach. We had to suck up our pride and realize that the people we were communicating to weren’t responding to it. Our “why,” to… Read more »
While your company can be based anywhere, if you really want to grow, you need to consider opening a satellite office in New York City. The Big Apple can be a bit intimidating — believe me, I’m from the Midwest — but once you realize that all you need to do is think a bit bigger… Read more »
Can you quantify the impact your creative efforts have on ad performance? A recent study by Rocket Fuel, a company that specializes in programmatic marketing, suggests that not only is it possible; it’s necessary. Rocket Fuel researchers observed, tested and interpreted a sample of data totaling approximately 23,397,541,849 banner ad impressions served in the United States between November 2013 and June… Read more »
If you’ve been putting off optimizing your site for mobile, now is probably a good time to start. Beginning April 21st, Google will begin ranking sites that are mobile-friendly higher than those that are not. While some people have dubbed this shift “Mobilegeddon,” we believe the proper knowledge can make this transition easy for any… Read more »
A mentor can be anyone. A family member, a friend or even a fictional character is capable of providing valuable insights that can help you develop as a business leader. For Joshua, many of the most influential people in his life weren’t mentors by design. But five groups of people helped shape the businessman he… Read more »
Without developing quality consumer pathways, you’re forcing yourself to be very reactive instead of proactive in your approach to marketing. In my opinion, a reactive approach causes problems because it doesn’t allow business owners to assemble and follow a strategy. It just leaves them guessing, and who wants to play a guessing game versus an… Read more »
Lewis Schiff shared “What’s Your Number?,” a presentation on maximizing your profit from the sale of a company, to the West Michigan Inc. Business Owners Council on December 10 at Worklab by Custer in Grand Rapids. Lewis is the chairman and executive director of the Inc. Business Owners Council. He’s also a noted author on… Read more »