Everything you’ll need to build and execute a marketing strategy that delivers jaw-dropping results.

With this guide you’ll learn how to:

• Create a problem and symptom framework to better understand your audience
• Write copy that turns an audience into paying customers
• Build a “Unique Mechanism” (one of our most powerful brand positioning tools)
• Create a 12 month strategic plan that prioritize work effectively
• Understand the difference between individual tactics vs strategy