Deciding Campaign Objectives
The three main types of campaign objectives.
Brand Awareness = Reach Campaign
Website Traffic: Traffic Campaign
Leads: Lead Generation Campaign or Traffic Campaign
How to Create a Retargeting Audience?
Depending on goals, expectations, business size, etc. there are different ways to build the ideal audience for a campaign.
You can use AMP to understand the client and who they are trying to reach better. Make adjustments accordingly.
For smaller companies targeting locally/state try keeping the audience at 100,000-200,000. For bigger companies in several states change it up accordingly.
You can always create “Lookalike Audiences” with previous email lists, FB engagement, etc.
Website traffic last 90 days, FB engagement last 90 days, Ad engagement last 90 days, 3 sec video plays, etc.
Time to Create the Ads
After receiving creative and copy from the team go to Creative Hub (Insert screenshot of where to find Creative Hub), select the proper client, and create a new mockup.
Inside the mockup make sure to add Tracking UTM URLs. We normally use this tool to create the URLs
Source = facebook-ads
Make sure to add a CTA button
Share mockup link (60 days)
Common/Best Practices Inside Ad Campaigns
Some quick tips on how to navigate the ad builder and campaign.
When adding a new ad make sure you are under the right campaign and ad set.
Select “Use Creative Hub Mockup” and add the new ad creative
Make sure your Pixels and Events are all activated.
Common/Best Practices for Data Reporting:
make sure your campaigns are actually spending the money, only make adjustments one to two times a week.
Depending on the campaigns objective decide if numbers are historically consistent OR better
No matter the campaign’s objective our goal is to get a 1% CTR or more. Make sure you are checking how it has performed previously. Did it go up? Did it go down? Why?
Our goal is to keep lowering our CPR as the months go by.