How To Catch Your Audience’s Attention In 8 Seconds Or Less
The first few seconds are the most crucial in capturing your audience’s attention. Within that...
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Think Laterally to Help Your Startup Survive and Thrive
A good business–so they say–should be like a tree. First, it builds an extensive root system. A...
Why Your Brand Promise Should Be Your Guiding Principle
A brand promise matters drastically. The sharper point you can put on your promise, the more in...
What Entrepreneurs Can Learn From 5 Game-Changing Business Ideas
Innovation isn’t always about reinventing the wheel.
How Consumer Pathways Lead Straight To Success
One of the nicest aspects of consumer pathways is that they lift the weight of off our clients’...
5 Lessons That Helped Me Become A Better Leader
A mentor can be anyone. A family member, a friend or even a fictional character is capable of...
Why True Entrepreneurship Means Ditching Your Safety Net
In the world of entrepreneurship, there are two groups: true entrepreneurs who put themselves on...
How To Hold On To That Brilliant Marketing Idea… Even If It’s Premature
Our average attention span used to be 12 seconds; now it’s eight. What will it be in five years?
What McDonald’s Can Teach Entrepreneurs About Owning Their Niche
McDonald’s might be one of the world’s biggest fast food empires now, but it didn’t start that way....
Five Tricks To Turn “I Think” Into “I Know”
Ever had a day where stringing together a sentence seems to be the most difficult task possible?...