
RESOURCES
Everything We Know. Everything You Need.
Explore case studies, expert articles, downloads, and insights, all built to help you market with more clarity, confidence, and results.
CASE STUDIES
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BRAND EVOLUTION:
Eagle Creek Homes’ Brand Evolution
Deksia’s deep dive into Eagle Creek Homes’ vision and market shaped its emerging brand, targeting client needs and preferences in homebuilding.
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Website Redesign:
Joseph Phelps E‑Commerce Transformation
Deksia partnered with Joseph Phelps Vineyard to transform their outdated website into a modern, luxury e-commerce experience that honored their legacy while driving conversions, bookings, and wine club growth.
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REVITALIZING GROWTH:
Bellamedica Renewed
Bellamedica partnered with Deksia to revolutionize its lead generation strategy, achieving ambitious growth through effective digital advertising.
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Brand Launch & Digital Strategy:
Seven Apart’s Digital-First Wine Launch
Deksia partnered with Seven Apart Wines to craft a premium brand identity, digital-first allocation strategy, and immersive content experience—positioning the new label as Napa’s next cult wine.
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Innovating Insulation:
Reshaping AccuFoam
Deksia’s strategic rebranding and market analysis propelled Creative Polymer Solutions’ AccuFoam to new heights in the insulation industry.
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BRAND TRANSFORMATION:
Hylant’s Community-First Brand Awareness Campaign
Discover how Deksia crafted a unique campaign to boost Hylant’s brand in Grand Rapids, focusing on value-sharing without overt self-promotion.
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REBRANDING SUCCESS:
Big Brown Storage’s Brand & Digital Transformation
Learn how Deksia’s discovery process and strategic rebranding turned Big Brown Storage into a market leader with a fresh name, logo, and visual identity.
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DIGITAL OVERHAUL:
Concordia University’s Digital Transformation
Deksia helped Concordia University achieve a 600% increase in PPC conversion rates by streamlining their digital strategy with targeted program-specific landing pages and optimized campaign structure.
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PPC PERFORMANCE BOOST:
CUI’s Paid Search Overhaul
Deksia helped CUI revamp its paid search strategy, resulting in a 134.6% CTR lift, 106.7% more leads, and a 22.4% drop in cost per lead.
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DIRECT SALES BOOST:
Dr. Martens' Paid Search Advantage
Deksia helped Dr. Martens reclaim direct sales from resellers, cutting CPC by 46% and boosting transactions by 130% through a refined paid search strategy.
Learn MoreBlogs & Updates


January 7, 2025
Understanding Your Brand Archetype



May 15, 2025
The Inefficiencies of Old-School Lead Nurturing



August 19, 2024
5 Ways to Diversify Your Marketing Strategy

January 7, 2025
Meet the Archetypes

April 24, 2024
Mastering Website User Journeys for Optimal Engagement


May 15, 2025
Behavioral Economics and Social Media Marketing

April 24, 2024
The Anatomy of a High-Converting Website


May 15, 2025
When Brand Strategy Impacts Business Strategy


November 16, 2023
Speed vs Depth: The Dual Nature of B2C Sales Cycles

November 16, 2023
Long Sales Cycle Marketing Strategy Needs Multidimensional Tactics

November 16, 2023
Mapping the Funnel for Long Sales Cycle Audiences in B2B Marketing

November 16, 2023
Updating the Funnel for Modern Marketing

The Brand Hierarchy Guide
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The Complete Marketing Strategy Worksheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now
The Branding Hierarchy Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now
The Complete Marketing Strategy Worksheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now