CASE STUDIES
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BRAND EVOLUTION:
Eagle Creek Homes’ Brand Evolution
Deksia’s deep dive into Eagle Creek Homes’ vision and market shaped its emerging brand, targeting client needs and preferences in homebuilding.
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Website Redesign:
Joseph Phelps E‑Commerce Transformation
Deksia partnered with Joseph Phelps Vineyard to transform their outdated website into a modern, luxury e-commerce experience that honored their legacy while driving conversions, bookings, and wine club growth.
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REVITALIZING GROWTH:
Bellamedica Renewed
Bellamedica partnered with Deksia to revolutionize its lead generation strategy, achieving ambitious growth through effective digital advertising.
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Brand Launch & Digital Strategy:
Seven Apart’s Digital-First Wine Launch
Deksia partnered with Seven Apart Wines to craft a premium brand identity, digital-first allocation strategy, and immersive content experience—positioning the new label as Napa’s next cult wine.
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Innovating Insulation:
Reshaping AccuFoam
Deksia’s strategic rebranding and market analysis propelled Creative Polymer Solutions’ AccuFoam to new heights in the insulation industry.
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BRAND TRANSFORMATION:
Hylant’s Community-First Brand Awareness Campaign
Discover how Deksia crafted a unique campaign to boost Hylant’s brand in Grand Rapids, focusing on value-sharing without overt self-promotion.
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REBRANDING SUCCESS:
Big Brown Storage’s Brand & Digital Transformation
Learn how Deksia’s discovery process and strategic rebranding turned Big Brown Storage into a market leader with a fresh name, logo, and visual identity.
Learn MoreBlogs & Updates
May 29, 2025
How Brand Archetypes Shape Small Business Identity
March 26, 2025
From Catch-Up to Leader: Embracing Proactive Marketing
May 15, 2025
Using Marketing Data to Fuel Business Strategy
February 11, 2025
Who Owns Your Meta Business Manager? (Hint: It Better Be You)
January 17, 2025
The Role of Social Media in Your Digital Marketing Strategy
May 15, 2025
Optimizing Visual Content for Search Engines
September 26, 2024
SEO and Web Design: Balancing Aesthetics with Discoverability
August 22, 2024
LinkedIn Ads Targeting by Industry [Full List]
August 16, 2024
The Power of Color: Color Psychology, Branding & Consumer Action
August 7, 2024
The Power of Influencer Whitelisting for E-commerce Success
May 20, 2024
Common SEO Pitfalls & Best Practices
December 29, 2023
Become an Expert Ecommerce Copywriter with These 9 Secrets
December 4, 2023
Navigating Web Analytics: A Deeper Dive for Digital Marketers
May 15, 2025
Fast Buying B2B Audiences: From Zero to Conversion
May 15, 2025
Understanding Brave Ads - A Guide for DTC Marketers
November 20, 2023
How Can Email Marketing Fuel Your Overall Inbound Strategy?
November 16, 2023
B2C Extended Journeys: From Initial Awareness to Unwavering Loyalty
November 13, 2023
Flooring It: High Speed Through the Multidimensional B2B Short Journey
November 13, 2023
Business Models & Marketing for Books
November 10, 2023
Marketing surveys: the good, the bad, the misleading
November 16, 2023
From Zero to Conversion in the Blink of an Eye
November 16, 2023
Flooring It: High Speed Through the Multidimensional Short Cycle B2B
November 28, 2023
The B2C Expedition: Crafting Pathways from Curiosity to Conversion
February 24, 2023
5 Best Digital Marketing Platforms to Help Grow Your Business
April 2, 2024
A Marketing Strategy That Works [Updated for 2024]
November 18, 2022
2022 Digital Marketing Year in Review
May 15, 2025
Anvil Media Joins the Deksia Team
July 21, 2022
Facebook’s Meta Pixel Updates – What you need to know
May 15, 2025
Emotional Branding – Sell Emotions, Not Products
September 23, 2022
Brand Hierarchy And Why It Matters For Your Business
September 23, 2022
3 Ways That Brand Strategy Influences Pricing Strategy
July 21, 2022
How Your Brand Affects Your Hiring Efforts
May 15, 2025
How Repetition is Key for Your Brand Strategy
July 21, 2022
Six Tips for Photography and Videography Success
April 17, 2024
7 Questions to Answer When Establishing a Brand
July 21, 2022
Breaking News: Deksia named #22 in Clutch Top 1000
July 21, 2022
Defining Your Voice
July 21, 2022
Top 5 Reasons Your Brand Needs a Copywriter
December 29, 2022
How To Get Started With A Brand Video
July 21, 2022
10 Secrets to Building a Great Brand Strategy
July 21, 2022
Check Out These Industries Booming During COVID
July 21, 2022
3 Unique Ways Businesses Can Adapt During Covid-19
September 23, 2022
How to Design a Lead Generating Website in 2022
July 21, 2022
How to Build a Better Brand for 2022 (and Beyond)
July 21, 2022
Strategic Brand Partnerships For Small Businesses
May 15, 2025
Guide To Facebook Business Manager
July 21, 2022
DEKSIA Secures a Top Position in Clutch 1000 Report!
July 21, 2022
How To Keep Offices in Multiple Locations Connected
July 21, 2022
Content Writing and Copywriting
July 21, 2022
The Strategic Marketing Blueprint – Explained
October 26, 2022
How To Audit Your Website – Is It Time For A New One?
July 21, 2022
Yello Gets Great Reviews On Google
July 21, 2022
Chapter 1: What Branding Can Do for Your Business
July 21, 2022
The Importance of Great Brand Communication
July 21, 2022
How to Write a Winning Brand Statement
May 15, 2025
5 Key Steps To A More Genuine Brand Voice
July 21, 2022
4 Simple Ways To Get More Customer Feedback
August 20, 2024
5 Helpful Steps For Naming Your Brand
July 21, 2022
10 Tips On Creating More Agile Teams
July 21, 2022
Brand Research Case Study: Alfresco Landscapes
July 21, 2022
3 Reasons Your Brand Strategy Should Be Design-Driven
July 21, 2022
Successful Businesses Know How To Ask: “Why?”
May 15, 2025
5 Brand Strategy Examples That Will Inspire You
July 21, 2022
Top 5 iOS 10 Features for Business
July 21, 2022
The 5 Elements To Creating Amazing Copy, Every Time
July 21, 2022
Advertising Case Study: Yello Dumpster
July 21, 2022
Why You Should Sell Emotions, Not Products
July 21, 2022
Security Is On Everyone’s Mind. Is It On Yours?
July 21, 2022
Shifts In Marketing: The Value In Outsourced Marketing
July 21, 2022
Consumption: Who, When, & How? [Infographic]
September 23, 2022
Marketing to Multiple Generations: Numbers You Should Know
July 21, 2022
How Ad Design Increases Conversion Rates
July 21, 2022
Why Your Small Business Should Have An App
July 21, 2022
“What’s Your Number?” With Lewis Schiff
July 21, 2022
The Net Worth Of Networking
July 21, 2022
Building A Big Little Business With Nick Sarillo
July 21, 2022
Management Advice From Joe Gillette
July 21, 2022
Inc. 500 I 5000 Honorees Reception – What We Learned
July 21, 2022
Rising Profitability With Greg Crabtree
July 21, 2022
Why Marketing To Super Fans Makes Sense
July 21, 2022
4 Surefire Ways To Attract New Customers
July 21, 2022
Employee Relations With Paul Spiegelman
July 21, 2022
Works Of Art, In No Time Flat
July 21, 2022
How To Brand Your Etsy Store
July 21, 2022
What Is A Unique Selling Proposition (USP)?
July 21, 2022
Building The Genzink Brand For A Competitive Edge
July 21, 2022
Veenstra’s Garage Brand: Locally Dedicated
July 21, 2022
The Battle Between Serif And Sans Serif Fonts
July 21, 2022
Memoirs Of An Intern: Make The Most Of Your Internship
July 21, 2022
Combating Consumer’s Resistance To Creative Advertising
July 21, 2022
Building Brand Identity Design
July 21, 2022
Finding Creativity for You and Your Business
July 21, 2022
The How To Of Mobile Marketing
July 21, 2022
Public Relations Are Important For Your Business
July 21, 2022
5 Ways To Avoid Twitter Hacks
July 21, 2022
Good Grammar In 3 Steps
July 21, 2022
The Courage To Brand And Rebrand
July 21, 2022
Life at Deksia
July 21, 2022
Top 5 Apps For A More Productive Work Day
July 21, 2022
What Is Deksia?
July 21, 2022
47 Branding Tips From Deksia
July 21, 2022
The Electric Cheetah Near Downtown Grand Rapids
July 21, 2022
New Logo Same Great Camp Henry
July 21, 2022
Grand Rapids Thrives
July 21, 2022
Grid 70 – Inspiring Innovation and Design
The Brand Hierarchy Guide
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Download Now
The Complete Marketing Strategy Worksheet
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Download Now
The Branding Hierarchy Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now
The Complete Marketing Strategy Worksheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download NowLet’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
