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Archetypes are a powerful tool rooted in the collective unconscious, developed through psychological research and leveraged by market leaders to align messaging and brand identities.

When everything's pointing in the right direction, extraordinary results follow.

Free Guide
to Using Archetypes

Receive valuable information about how you can transform your marketing and finally start seeing the results you deserve.

What you'll find inside

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How archetypes forge a connection between audiences and your brand
icon4The unique strengths and weaknesses of each archetype
icon4The alignment of leading brands with specific archetypes
icon4Strategies to overcome audience objections using archetypes
icon4How archetypes harmonize brand and messaging for maximum impact

The Power of Archetypes

ARCHETYPES IN ACTION

Accufoam was an entirely new brand entering a very competitive multi-billion dollar spray foam insulation market in 2020.

By the end of 2022, it was one of the most recognized brands in its category.

Learn how we used their archetype to get it done.

View Full Case Study

Related Reading

Brand Archetypes

Learn more about the archetypes.

Archetype Discovery

Take a deep dive into the discovery process for unearthing your brand's archetype.
CASE STUDY
ARCHETYPES IN ACTION When Creative Polymer Solutions needed brand and messaging solutions for a product that could transform contractors' lives, Deksia worked with them to develop the Accufoam brand and archetype. In 24 months, Accufoam was the most recognizable national brand in its segment. We want to help you to do the same. Schedule an archetype working session with us, and we'll guide you through how 
leveraging your brand's archetype can transform your marketing and your business.Unlock your archetype's business potential and revolutionize your strategy with Deksia.
image_2023-04-06_155508158"When talking to new customers, we hear them say that they see us everywhere. People ask about our products in our distributor's facilities."

-ACCUFOAM