---
title: How Strong Research Can Lead To Unlimited Success - DEKSIA
description: "When doing research to construct a brand strategy, there are four factors to consider regarding your business: who you really are, who your clients say..."
image: https://deksia.com/hubfs/Imported_Blog_Media/DEKSOCIAL21001_HowStrongResearch_V01_km-03.png
---

[Skip to content](https://deksia.com/blog/marketing/strong-research#main-content)

[![Deksia logo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ](https://deksia.com/)

- [Services](https://deksia.com/services)
  
  Show submenu for Services 
  
    - [Marketing Strategy](https://deksia.com/service/strategy)
    - [Digital Marketing](https://deksia.com/service/digital-marketing)
    - [Web Development](https://deksia.com/service/web-development)
    - [Social Media & Content](https://deksia.com/service/social-media-content)
    - [Design & Copy](https://deksia.com/service/design-and-copy)
    - [Branding](https://deksia.com/service/branding)
    - [Photo & Video](https://deksia.com/service/photo-video)
- [Our Work](https://deksia.com/case-studies)
  
  Show submenu for Our Work 
  
    - [Case Studies](https://deksia.com/case-studies)
    - [Portfolio](https://deksia.com/portfolio)
- [Who We Are](https://deksia.com/about)
  
  Show submenu for Who We Are 
  
    - [Our Team](https://deksia.com/our-team)
    - [Join the Team](https://deksia.com/our-team/#careers)
- [Our POV](https://deksia.com/blog)

Open main navigation

Close main navigation

- [Services](https://deksia.com/services)
  
  Show submenu for Services 
  
    - [Marketing Strategy](https://deksia.com/service/strategy)
    - [Digital Marketing](https://deksia.com/service/digital-marketing)
    - [Web Development](https://deksia.com/service/web-development)
    - [Social Media & Content](https://deksia.com/service/social-media-content)
    - [Design & Copy](https://deksia.com/service/design-and-copy)
    - [Branding](https://deksia.com/service/branding)
    - [Photo & Video](https://deksia.com/service/photo-video)
- [Our Work](https://deksia.com/case-studies)
  
  Show submenu for Our Work 
  
    - [Case Studies](https://deksia.com/case-studies)
    - [Portfolio](https://deksia.com/portfolio)
- [Who We Are](https://deksia.com/about)
  
  Show submenu for Who We Are 
  
    - [Our Team](https://deksia.com/our-team)
    - [Join the Team](https://deksia.com/our-team/#careers)
- [Our POV](https://deksia.com/blog)
- [ Contact us ](https://deksia.com/contact-us)

[ Contact us ](https://deksia.com/contact-us)

[ Back ](https://deksia.com/blog/all)

#### Blog

#### •

#### Digital Marketing

#### •

#### July 21, 2022

#### •

#### 2 minute read

# How Strong Research Can Lead To Unlimited Success

![](https://deksia.com/hubfs/Imported_Blog_Media/DEKSOCIAL21001_HowStrongResearch_V01_km-03.png)

#### Table of Contents

 

When doing research to construct a brand strategy, there are four factors to consider regarding your business:

1. ### Who you really are.
2. ### Who your clients say you are.
3. ### What your potential clients want.
4. ### Who your competitors are not.

If your selling proposition is “fast and affordable,” are there 10 other companies on the market saying the exact same thing? And if so, is there another aspect of your business to make you stand out? But if you answer those four questions and they do coalesce into the idea of “fast and affordable,” then we can begin to translate that into a brand strategy.

Let’s say you provide fast, affordable hardwood flooring services. But there are other businesses in town that claim to do the same thing. That doesn’t mean you have to stop being fast and affordable, but it would greatly benefit you to find some other aspect of your service to showcase. Through research, who you are will come through loud and clear.

### Consistency & Communication

It’s just a shift in focus. It doesn’t conflict with who you think you are; it just repurposes the message to better speak to your client. If you do business consistently in any one way, there’s a good chance you can make it if the communication is set properly. On the other hand, if you don’t do business consistently, no one can count on you for anything.

In other words, communication is what’s going to take you from where you’re currently at to unlimited success.

### Finding Your Audience

Research also helps you discover how your actual clients feel about you via a third-party. This has proven to be more effective than clients doing it themselves. It determines what potential clients actually want, where they’re looking for you, and how they want to engage.

You might think, “Hey, everyone’s on Facebook, I’ve got to be on Facebook, too.” Well, guess what? If your demographic is 17-year old girls, you’re way behind the times. [**They’re not on Facebook anymore. **](http://www.huffingtonpost.com/2014/04/11/teens-facebook_n_5127455.html)You need to find out who your potential clients are, where they’re at, what they’re doing, and not to mention how they want to hear your message.

### A Lasting Foundation

Some people are reluctant to make changes to the way they run their business; they want to stay in their comfort zone. Minor changes might be effective, but they also might not. What you have to do is research to determine that. I’ve met with people who want to accelerate the research component. But that’s not how it works. If you were building a house, would you just pour your concrete on the sand, or would you dig and put footings in first? If you want to build something that lasts, put it on a foundation that will support you.

[Share this page on Facebook Share ](http://www.facebook.com/share.php?u=https://deksia.com/blog/marketing/strong-research) [Share this page on Facebook Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://deksia.com/blog/marketing/strong-research) [Share this page on Facebook Tweet ](https://twitter.com/intent/tweet?url=https://deksia.com/blog/marketing/strong-research) [Share this page on Facebook Email ](mailto:?body=https://deksia.com/blog/marketing/strong-research)

### *Subscribe* to Our Newsletter

### *Related* Blogs

[![Rebranding Strategy: Your New Brand Should Represent Who You Are, Not Who You Were](https://deksia.com/hubfs/Imported_Blog_Media/AdobeStock_120678058-e1629824651214.jpeg)

brand strategy

#### January 2, 2017

### Rebranding Strategy: Your New Brand Should Represent Who You Are, Not Who You Were

 Read More 

](https://deksia.com/blog/branding/rebranding-strategy)

[![How Consumer Pathway Constraints Can Free Your Brand](https://deksia.com/hubfs/Imported_Blog_Media/WhyWHY-1-1024x400-1.jpg)

brand strategy

#### February 23, 2015

### How Consumer Pathway Constraints Can Free Your Brand

 Read More 

](https://deksia.com/blog/branding/consumer-pathway-constraints)

[![Brand Strategy](https://deksia.com/hubfs/Header-Apr-23-2025-07-59-56-9321-PM.jpg)

#### May 1, 2025

### Why Every Small Business Needs a Strong Brand Strategy

 Read More 

](https://deksia.com/blog/why-every-small-business-needs-a-strong-brand-strategy)

## Let’s Talk About What’s Next.

 Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.

---

- ![](https://deksia.com/hubfs/Group%2093.svg) [616-570-8111](tel:616-570-8111)
- ![](https://deksia.com/hubfs/Group%2095.svg) [info@deksia.com](mailto:info@deksia.com)

![Deksia_Logo_White](https://deksia.com/hubfs/Deksia_Logo_White.png)

 We build strategic marketing systems built on brand archetypes, aligned creative, and clear metrics to help businesses grow with purpose and performance.

- [Services](https://deksia.com/services)
- [About](https://deksia.com/about)
- [Portfolio](https://deksia.com/portfolio)
- [Resources](https://deksia.com/resources)
- [Get Web Support](https://deksia.com/web-support)

- [**](https://www.facebook.com/Deksia/)
- [**](https://www.instagram.com/deksia/)
- [**](https://www.linkedin.com/company/deksia/)
- [**](https://www.youtube.com/channel/UC7TDLlgDsyidS0mcFDELNdg)
- [**](https://www.tiktok.com/@deksiamarketing)

[616-570-8111](tel:616-570-8111) • [info@deksia.com](mailto:info@deksia.com)

Copyright © 2026 Deksia All Rights Reserved   
[Privacy Policy](https://deksia.com/privacy-policy) • [Terms and Conditions](https://deksia.com/terms-and-conditions)  
 Do Not Sell My Personal Information

##### Our Services

- [Marketing Strategy](https://deksia.com/service/strategy)
- [Website Development](https://deksia.com/service/web-development)
- [Digital Marketing](https://deksia.com/service/digital-marketing)
- [Design & Copy](https://deksia.com/service/design-and-copy)
- [Branding](https://deksia.com/service/branding)
- [Social Media](https://deksia.com/service/social-media-content)
- [Photo & Video](https://deksia.com/service/photo-video)

##### Our Work

- [Portfolio](https://deksia.com/portfolio)
- [Case Studies](https://deksia.com/resources/#case-studies)

##### About Us

- [About Deksia](https://deksia.com/about)
- [Careers](https://deksia.com/our-team/#careers)
- [Contact Us](https://deksia.com/contact-us)
- [Get Web Support](https://deksia.com/web-support)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "joshua",
    "url" : "https://deksia.com/blog/author/joshua"
  },
  "dateModified" : "2022-07-21T17:44:51.880Z",
  "datePublished" : "2014-08-04T08:20:52.000Z",
  "headline" : "How Strong Research Can Lead To Unlimited Success - DEKSIA",
  "image" : [ "https://deksia.com/hubfs/Imported_Blog_Media/DEKSOCIAL21001_HowStrongResearch_V01_km-03.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://deksia.com/blog/marketing/strong-research",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://deksia.com/hubfs/DeksiaWhiteLogo.svg"
    },
    "name" : "Deksia"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "joshua" ]
  },
  "datePublished" : "2014-08-04T08:20:52+0000",
  "description" : "When doing research to construct a brand strategy, there are four factors to consider regarding your business: who you really are, who your clients say...",
  "headline" : "How Strong Research Can Lead To Unlimited Success",
  "image" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/Imported_Blog_Media/DEKSOCIAL21001_HowStrongResearch_V01_km-03.png",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/DeksiaWhiteLogo.svg"
    },
    "name" : "Deksia"
  },
  "url" : "https://deksia.com/blog/marketing/strong-research"
}
```