CONTENT CREATION TRAINING

The key points to capturing quality content

COMPOSITION

Understanding the best way to position talent.

Engaging people through your content can be accomplished by following a few basic rules around how to frame the subject being captured. The areas we will be focusing on for composition are the following: shot scaling and the rule of thirds for subject placement.

Shot Scaling

Shot scaling types

Rule of thirds

Rule-of-thirds-examples
Rule-of-thirds-examples(2)
Rule-of-thirds-examples(3)

CAPTURING to engage

Multiple angles allow for more flexibility & engagement.

When filming or photographing content it’s important to capture the action from multiple angles. This allows people to establish context from wider angles while using close-up details to educate viewers with important information. Below you'll find examples of how this can be done in both an interview and b-roll setting.

Angle types for video

Showing your subject in the best light

Recommendations

Indoors: Use windows indoors to your advantage. This can be great when placed behind a camera or next to it. Avoid placing it behind the subject or in the frame, this often throws off the exposure and is distracting to viewers.

Outdoors: Similar to inside, avoid putting the sun directly behind the subject you are capturing. Place the sun behind the camera or to one of the sides.

Good and bad lighting examples

Producing good audio

 

Recommendations

  • Avoid recording audio by air handling units or any machines with loud noises when possible.
  • Be aware of wind when capturing important talking content. If needed record talking content indoors for good clarity.
  • Proximity helps with clarity and quality. Getting a microphone closer to some talking helps with capturing good content.
  • We recommend purchasing a plug-in mic to help increase quality.
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