As Director of Digital Strategy, Lauren oversees all things related to PPC, SEO, and other digital advertising campaigns.View all articles written by this author
From the Blog
Digital Marketing: Top 3 Ways to Get Started
So you want to be a digital marketer? Digital marketing is a broad field that ranges from web development to copywriting and everything in between. If you’re just getting started, there’s a lot to learn. Even the most experienced digital marketers continue to evolve as technology advances. But the marketing field will continue to see exponential growth in upcoming years. The Bureau of Labor Statistics predicts a salary increase of 3.9% in the creative and marketing sectors.
How do you gain a strong foundation in digital marketing without any experience? It’s important that you familiarize yourself with a few of the most common concepts and programs.
Follow these 3 easy steps to get a head start:
KNOW YOUR RESOURCES
Many online resources are not only free, but also in-depth and insightful. Digital marketing requires a lot of grunt work, especially if you are just starting out. Reading up on the basics will get you up to speed.
Knowledge of search engine optimization is foundational to any digital marketing expert.
Read: The Beginner’s Guide to SEO by Moz.com
This free online service provides analytical tools for SEO and other marketing purposes.
Read: Essential Guide to Google Analytics by Lynda.com
When done right, Google AdWords can be one of the most valuable tools to grow a business. However, when used poorly, it can also drain your budget.
Read: PPC University by WordStream.com
SPEAK THE LANGUAGE
Become comfortable with the digital marketing lingo. Digital marketers tend to use acronyms like PPC, CTR, CPC, SERP, CPL, and CR. The ability to translate will make life that much easier when talking to other professionals in the field.
Everything good comes with time. Dedicate yourself to learning as much as you can about these concepts. Market yourself through online portfolios that showcase your design and copywriting capabilities. If you don’t have much experience, write blogs on what you’ve learned, classes you’ve taken, and trends you discover in the field. Network and reach out to people by asking questions and learn as much as you can from them.
There is a lot to know when it comes to digital marketing, and it can be overwhelming at times. Remember that you are your most important client. As long as you’re willing to constantly invest in yourself, you’ll gain the confidence you need to succeed.