We are working on your SEO for the month so let me take this opportunity to explain a little bit about what we do.
In order to take your business to the next level you must have a solid digital marketing campaign that will allow you to target the right audiences. At Deksia we provide a holistic approach to a marketing and branding campaign that provides you full knowledge about the campaigns before, during and after they are fully implemented.
Search Engine Optimization (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.78% of Google searchers click on results from the 2nd page. (Backlinko)
- SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
Link building is the process of acquiring hyperlinks from other websites to your own.
A hyperlink is a way for users to navigate between pages on the internet.
Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
Here are some stats about link building:
- Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google. (Backlinko)
- The first ranking page on Google has an average of 3.8x more backlinks than positions 2-10
- Websites with more unique root domains on average outrank websites with less unique root domains. (Backlinko)
- Exact match anchor text backlinks are no more effective at increasing content rankings than non-exact match anchor text (Ahrefs)
There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs.
Links are a very important signal that the search engines use to determine rankings.
So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.
How does DEKSIA create content and build links for your website?
We work with credible bloggers in your industry’s niche to create content that aligns with their website’s audience, but also includes links to your website with strategic anchor text.
Anchor text is the keyword(s) on which the link lives.
For example: “a great marketing strategy is essential to grow your business.” In this example, “marketing strategy” links back to Deksia.com.
Should I be concerned about content mentioning my website?
As long as the content mentioning your site is hosted on a credible website, it only works to improve your SEO efforts. If sites have a high SPAM score, indicating it isn’t credible, it could potentially hurt your own websites credibility.
Fortunately our team ensures that we are building high quality links to your website at all times.