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SEO/Local SEO

What is SEO? 

Search Engine Optimization (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

Do I need SEO?

Definitely. While it is important to invest in paid advertisement, only 2.8% of people click on it. SEO has 20 times more traffic opportunities than PPC on all platforms where you wish to promote your services. 

How does SEO work? 

SEO promotes your brand on the internet by sending organic traffic to your site, building links that search engines use to help your site rank higher, and utilizing local SEO to reach those in close proximity. 

What is Moz? Should I have a Moz campaign? 

Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Deksia uses some of its features to improve SEO. Key features include: Link Explorer, Keyword Explorer and Rank Tracker. If you want to be relevant on the internet and rank successfully Moz is a great way to start. 

Can I access my Moz campaign?

While you might not have access on the site we can always submit an up-to-date report on your Moz SEO campaign. Click Here to request a report.   

How many competitors can we track?

Moz Pro allows you to track up to three main competitors per campaign. 

Can I add more competitors to my list?

While you might not be able to add more competitors we can surely switch them around depending on your needs. Want to make a change to your competitors? Click here to submit a ticket. 

What is Domain Authority, is it important?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.

How do blogs help SEO?

Blogs boost SEO quality by showing your website has relevant answers to burning questions. Blog posts can use on-page SEO to show search engines they are worthy of a better ranking position. 

What are keywords?

Keywords are words or phrases that are incorporated into web content to help it become more relevant and visible to search engines. Keywords are important for customers looking for particular things that your site may offer.

How do you pick keywords?

When picking keywords, focus on words or phrases that are relevant to your business, are often searched for by consumers, and don’t have too much competition. 

Can I track different keywords?

Yes! Every month our team of experts goes on your specific Moz campaign and come up with specific relevant keywords associated with your industry. Click here to submit specific keywords you want to track on your campaigns. 

What is link building?

Link building is when a company uses hyperlinks to send visitors to other sites as well as vice versa. Hyperlinks are quick ways to go between pages on the web. Oftentimes search engines use these links to crawl websites. 

Does social media help with SEO? 

Absolutely! Using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, and Reddit to promote your brand can improve your off-page SEO. By using social media marketing you can get a large reach of users by sending social signals to search engines.

What is Local SEO?

Local SEO allows people near your physical location to get even more targeted information about your business and the services you provide. With the internet evolving more and more everyday it is important that the information about your products and services are up to date and available for audiences searching for specific services to be targeted towards you. 

How is it different from just SEO?

SEO in a broad sense allows businesses to thrive on the internet in a global sense. SEO improves visibility and reach on a large scale while local SEO does so in a smaller more targeted area. Local SEO is perfect for reaching searchers in your area. 

Why are you linking different websites in our blogs?

A huge part of on-page SEO is building credibility on Google. When you link other experts to your blog you are creating backlinks that help your SEO rankings. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results. Don’t worry, every link created on your website is relevant and we never link to potential competitors. 

Can I just tell you what I want my blogs to be about?

Yes! If you already have a great idea in mind that is relevant to your industry and your work our team appreciates the direction, at the end of the day you are the expert in your industry! Click here to submit a content idea. 

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