--- title: Google Ads | Deksia description: Don't want to deal with the stress of your business' social media? We got you covered, learn everything Deksia does with social media image: https://deksia.com/hubfs/deksiafeaturedimage21.jpg --- ![DeksiaWhiteLogo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ![DeksiaBlackLogo](https://deksia.com/hubfs/DeksiaBlackLogo.svg) - Our Services - Our Work - [Portfolio](https://deksia.com/work) - [Case Studies](https://deksia.com/case-studies) - About Us - [About Deksia](https://deksia.com/about-us) - [News](https://deksia.com/deksia-news-events-and-coverage) - Resources - [Blog](https://deksia.com/blog) - [DIY Deksia](https://deksia.com/diy-deksia) - [Newsletter](https://deksia.com/#newsletter) - [Masterclass Webinars](https://deksia.com/masterclass-series) Let’s Talk # Google Ads   ## DECIDING CAMPAIGN OBJECTIVES ### The three main types of campaign objectives. Brand Awareness = Reach Campaign Website Traffic: Traffic Campaign Leads: Lead Generation Campaign or Traffic Campaign ![](https://2n4bym4d3sxs1edek51egn7g-wpengine.netdna-ssl.com/wp-content/uploads/2021/11/23_V01_km-01-1024x607.png)   ### How to Create a Retargeting Audience? Install a [Pixel](https://codeless.co/add-facebook-pixel-to-wordpress/) that is integrated with FB and CRM. For a walkthrough on how to integrate Pixel to WordPress check out [this blog](https://codeless.co/add-facebook-pixel-to-wordpress/)!   ## DECIDING AUDIENCES Depending on goals, expectations, business size, etc. there are different ways to build the ideal audience for a campaign. ### Cold Audiences You can use AMP to understand the client and who they are trying to reach better. Make adjustments accordingly. For smaller companies targeting locally/state try keeping the audience at 100,000-200,000. For bigger companies in several states change it up accordingly. You can always create “Lookalike Audiences” with previous email lists, FB engagement, etc.   ### Retargeting Audiences Website traffic last 90 days, FB engagement last 90 days, Ad engagement last 90 days, 3 sec video plays, etc.   ## TIME TO CREATE THE ADS After receiving creative and copy from the team go to [Creative Hub](https://www.facebook.com/business/help/230486987369480#:~:text=Creative%20Hub%20is%20designed%20for,on%20mobile%20devices%20and%20computers.) (Insert screenshot of where to find Creative Hub), select the proper client, and create a new mockup.  Inside the mockup make sure to add Tracking UTM URLs. We normally use this [tool](https://ga-dev-tools.web.app/campaign-url-builder/) to create the URLs  ![](https://2n4bym4d3sxs1edek51egn7g-wpengine.netdna-ssl.com/wp-content/uploads/2021/11/Ads-Manager-Manage-ads-Ads-Edit-2021-11-16-at-4.18.14-PM-1-265x300.jpg)   Source = facebook-ads medium= Campaign= ### Note* Make sure to add a CTA button Share mockup link (60 days)   ## COMMON/BEST PRACTICES INSIDE AD CAMPAIGNS ### Some quick tips on how to navigate the ad builder and campaign. When adding a new ad make sure you are under the right campaign and ad set.  Select “Use Creative Hub Mockup” and add the new ad creative Make sure your Pixels and Events are all activated. ### Common/Best Practices for Data Reporting:  **Check Budget** make sure your campaigns are actually spending the money, only make adjustments one to two times a week.  **Check Reach/Results** Depending on the campaigns objective decide if numbers are historically consistent OR better **Check CTR:** No matter the campaign’s objective our goal is to get a 1% CTR or more. Make sure you are checking how it has performed previously. Did it go up? Did it go down? Why?  **Check CPR:** Our goal is to keep lowering our CPR as the months go by.    #### SUBSCRIBE TO DEKSIA'S MONTHLY NEWSLETTER We promise only to deliver you with the latest and greatest marketing news and resources. ![deksia_logo_enlarged](https://deksia.com/hubfs/deksia_logo_enlarged.svg) Be Systematically Known ##### Our Services - Marketing Strategy - Website Development - Digital Marketing - Branding - Social Media / Content Marketing - Photo + Video ##### Our Work - [Portfolio](https://deksia.com/work) ##### About Us - [About Deksia](https://deksia.com/about-us) - Careers - Contact Us ##### Resources - [Blog](https://deksia.com/blog) - [DIY Deksia](https://deksia.com/diy-deksia) - [Case Studies](https://deksia.com/work) - [Masterclass Webinars](https://deksia.com/masterclass-series) ##### Locations - [Michigan](https://www.google.com/maps/place/DEKSIA/@42.982543,-85.666462,15z/data=!4m2!3m1!1s0x0:0x780ca9b2ac4c2d06?sa=X&ved=2ahUKEwiouuqp6OL5AhU3kokEHVlfBMQQ_BJ6BAhCEAU) - [Oregon](https://www.google.com/maps/place/310+NE+Failing+St,+Portland,+OR+97212/@45.5507122,-122.6646053,17z/data=!3m1!4b1!4m5!3m4!1s0x5495a73ef50a82e9:0xf69dbbbcd824ffd4!8m2!3d45.5507122!4d-122.6624166) - [Indiana](https://www.google.com/maps/place/DEKSIA/@39.9415738,-86.1429197,15z/data=!4m2!3m1!1s0x0:0x63ca05e243c5ae6d?sa=X&ved=2ahUKEwiI0sSK6eL5AhVPjokEHW7wDZgQ_BJ6BAhfEAU) - [Iowa](https://www.google.com/maps/place/DEKSIA/@41.6442418,-93.6994673,15z/data=!4m5!3m4!1s0x0:0xe19f8482b0372040!8m2!3d41.6442418!4d-93.6994673) - Napa © Copyright 2023 Deksia. All Rights Reserved - [**](https://www.facebook.com/Deksia/) - [**](https://twitter.com/deksia?lang=en) - [**](https://www.instagram.com/deksia/) - [**](https://www.linkedin.com/company/deksia/) - [**](https://www.youtube.com/channel/UC7TDLlgDsyidS0mcFDELNdg) - [**](https://www.tiktok.com/@deksiamarketing) - [**](https://www.pinterest.com/deksia/) [Privacy Policy](https://deksia-20498867-hs-sites-com.sandbox.hs-sites.com/privacy-policy?hsLang=en)