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3 Keys to Overcoming Your Client’s Biggest Issues

 

You’ve helped your clients build their vision, but they can’t reach their goals.

As a successful EOS Implementer®️️, you have helped your clients build their vision. More than that—you helped them determine their niche, establish their 5-10 year targets, and even execute and re-establish company Rocks quarter after quarter, year after year.

As an implementer, you’ve been able to indoctrinate your clients into the EOS® frameworks, but your clients become frustrated and discouraged when they still can’t overcome their most significant issues.

Finally change the way your clients think about marketing and sales.

Outbound sales have kept their business afloat and working, but inbound leads are a never-ending source of struggle and stress.

When conversations around the marketing strategy come up during quarterly and annual meetings, your clients often feel lost, confused, and baffled about why anything they try never seems to work.

However, every time you meet with your clients, you notice that they struggle with questions about how to talk about what they do even though they’ve established their 3 Uniques™. Your clients have trouble clarifying their sales messages, and because of that, communication suffers. Sales team retention and sales training are difficult.

If your client doesn’t solve their marketing problems, reaching their sales goals becomes handicapped, and they will likely fail to meet their quarterly and yearly goals on the scorecard.

It’s not that their target market list, 3 Uniques, proven process, and their guarantee aren’t accurate, but perhaps it’s the mechanism in which they’re using to deploy it.

Is your marketing person the right fit for the role?

One of the first things we recommend doing is taking a good hard look at the GWC™ of the marketing seat functions and roles within your client’s business.

One of the most common problems we see is that the marketing role is one of the last positions filled at a business, and it is often given to someone who has never specialized in marketing, or has never specialized in direct marketing. The importance and the scale of impact the marketing role has in a business is gravely underestimated.

Marketing efforts affect all aspects of a business—especially communication.

 

Deksia Solves Your Client’s Marketing and Sales Problems

 

Just like your clients, we have benefited greatly from EOS, and now we want to help you help businesses just like us.

At Deksia—we Get marketing, we Want to do it, and we have the Capacity to do it (and we do it right). We fill the seat of a CMO or marketing department and provide tailored marketing solutions that have been proven to work.

Through facilitation, we develop a deep understanding of how your client’s business works and how we can make it attractive to customers. We use the information learned to inform a marketing strategy that is consistent, repeatable, and drives results that we continue to track, manage, and improve upon so that your client’s marketing engine is a well-oiled, ROI generating machine.

You Can Finally Break the Cycle

After working with Deksia, your clients will finally have a clear understanding of their sales messages and can effectively communicate them. With a clear and targeted marketing strategy, your client’s can reach the right target audience with the right message. As a result? Their sales team can finally close more inbound leads, and reach their sales and marketing goals.

You get to enjoy helping them break the vicious cycle of bad marketing, so that they can finally start communicating effectively and reaching their goals.

These 3 Things are Unlike Most Anything You or Your Clients Have Seen.

In the links below, you will find three core concepts outlining how to create marketing communications that work:

Understanding the escape and arrival framework

Necessary beliefs your audience must hold

Build a unified strategic plan that doesn’t rely on one-off tactics or success.

We believe that a thorough understanding of these three core areas and/or discussion of them within your team will have an instant effect on how you perceive marketing, especially the marketing that you are currently doing, and the way that you are attempting to communicate with your clients.

These packets will help cross sales and marketing efforts off of your “Issues List” and hit (or exceed) leads and sales goals.

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