is the Key
The Deksia Proven Process Creates Marketing that Works
There are two kinds of processes. The first is little more than an order of operations; you have to do some steps before others. The second kind is what you really want from an agency, one that not only shows you what will happen but also proves to you why it works.
At Deksia, our process is a repeatable system that creates marketing assets for our clients that work like magic. How? By first deeply understanding your vision and then communicating it with bracing clarity to your ideal customers.
Our Creative Process
Great Marketing Starts With Listening Well
Every agency needs to do discovery. It can either be a process designed to confirm the agency’s vision, or it can be an engine for realizing yours.
We listen carefully and critically, laser-focused on the business truths that will create marketing that works for your business. Marketing that gets you more customers and sells more of your stuff, has to be true to who you are and speak directly to what your customers want (and how they feel about it). We listen carefully and thoroughly to uncover the insights that will move the needle for your business.
Strategy Creates Alignment. Alignment Delivers Results.
Discovery reveals the building blocks of your brand. In the strategy phase, we align them to highlight your best features and create the core messaging that will unite all your marketing.
With our new insights, we then go to work to create a powerful, elaborate Story Architecture. Your Story Architecture is the foundation of a brand that aligns your message to captivate prospects and turn them into customers. With the stories we tell, you are empowered with ready-to-go messaging that aligns with your brand and communicates clearly what you want to get across to your target audience. We create a Messaging Inventory that will position your brand to vanquish your competitors.
Then, we create a marketing plan that strategically prioritizes tactics to launch winning campaigns and prepare us for the core of our process: Create.
Creativity Brings Your Message to Life
Business intelligence meets world-class creativity: it’s a formula for marketing that can transform your business and create a foundation for sustainable growth for years to come.
Creation is at the center of our process for a reason. It’s what every other part of the process is designed to make effective. And it’s where we spend the majority of our time.
From world-class brand identities to incredible photo and video assets, from advertising that generates leads to websites that convert, from tradeshow campaigns to the collateral that makes your team effective, we create the assets you need to captivate your audience, turn them into customers, and make your message sing.
Marketing Success Should be Measured.
With ROI (Not Awards).
The world is littered with advertising campaigns that win awards at galas but are duds in the measure that counts most: the ROI of your marketing investment.
We design every campaign to be measured so that we have the information we need to determine how well your marketing is working and why, so you have the data you need to do more of what’s working and less of what isn’t.
Ultimately, How Quickly You Improve Matters More than How Fast You Start.
Our process is designed to create marketing that works quickly. And yet, we believe (and know from experience) that the most important breakthroughs in your marketing come after it’s launched and we see real customers responding.
Adjustment happens along two paths: first, distribution, so we do more of what’s working and less of what isn’t; and second, ideate and test, which is where we generate new ideas and test them in an effort to beat your best tactics and keep your marketing ahead of your competitors’.
Our Process In Action
Growth doesn’t just happen; you need a plan to achieve it. We craft marketing plans that clarify your message, and put that message in front of the right audience at the right time. We distribute your message across the channels and media that offer you the best ROI.
Your brand is your reputation, and your reputation is your greatest asset. We build brands that customers trust and clients love. We clarify your brand and align your business to attract leads and turn those leads into customers.
A website isn’t just a collection of pages, it’s a tool to show people who you are and convince them to buy into your business. We construct high-design, structure-based web pages that deliver results.
Video & Photo
We utilize storytelling to create powerful, emotional experiences that your audience will remember. Photo and Video aren’t just crucial for creating eye-catching designs, it’s the most powerful way to tell your story.
Advertising platforms like Google and Facebook are the most powerful advertising mediums ever invented. We help you target your message with pinpoint accuracy to reach your ideal customers, create strategies that plug the leaks in your sales process, and harness data to generate eye-popping ROI.