PHOTO & VIDEO DISCOVERY
GOALS & EXPECTATIONS
The first step in the discovery process is establishing the purpose of content and expectations around producing it.
- Is this content conversion or brand awareness focused?
- How will you measure ROI on this?
- What is the target audience for this?
PEOPLE & LOCATIONS
One of the most important parts of producing photo and video assets is the people and locations used to compose them.
- Who do we want to use for the people within your content? Do we have access to your employees or do we need to hire talent?
- What do we want as the backdrop for the content we will be producing? If we’re using your facilities what are some of our limitations?
INSPIRATION
A majority of this will come from data through our strategy facilitation but do you have examples of photos or videos that match the style you are aiming for?
- Do you have any examples that match the content you want to be produced?
NEXT STEPS
What can you expect next with your project?
- Our team will use this information to guide further pre-production planning, one of the next documents you will receive from our team will details project timelines, goals, and other important details.