The first step in the discovery process is establishing the purpose of content and expectations around producing it.
Is this content conversion or brand awareness focused?
How will you measure ROI on this?
What is the target audience for this?
PEOPLE & LOCATIONS
One of the most important parts of producing photo and video assets is the people and locations used to compose them.
Who do we want to use for the people within your content? Do we have access to your employees or do we need to hire talent?
What do we want as the backdrop for the content we will be producing? If we’re using your facilities what are some of our limitations?
A majority of this will come from data through our strategy facilitation but do you have examples of photos or videos that match the style you are aiming for?
Do you have any examples that match the content you want to be produced?
What can you expect next with your project?
Our team will use this information to guide further pre-production planning, one of the next documents you will receive from our team will details project timelines, goals, and other important details.