---
title: Photo & Video Discovery - DEKSIA
description: The first step in the discovery process is establishing the purpose of content and expectations around producing it.
image: https://deksia.com/hubfs/deksiafeaturedimage21.jpg
---

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# PHOTO & VIDEO DISCOVERY

## GOALS & EXPECTATIONS

#### The first step in the discovery process is establishing the purpose of content and expectations around producing it.

- Is this content conversion or brand awareness focused?
- How will you measure ROI on this?
- What is the target audience for this?

 

![Two people working at a computer](https://deksia.com/hubfs/DSC04049-1536x864.jpeg "Two people working at a computer")

![Behind the scenes photo of shooting a video](https://deksia.com/hubfs/DO1020891-e1637692641258-1.jpeg "Behind the scenes photo of shooting a video")

## PEOPLE & LOCATIONS

#### One of the most important parts of producing photo and video assets is the people and locations used to compose them.

- Who do we want to use for the people within your content? Do we have access to your employees or do we need to hire talent?
- What do we want as the backdrop for the content we will be producing? If we’re using your facilities what are some of our limitations?

## INSPIRATION

#### A majority of this will come from data through our strategy facilitation but do you have examples of photos or videos that match the style you are aiming for?

- Do you have any examples that match the content you want to be produced?

![People working in a field](https://deksia.com/hubfs/DSC04644-1536x864.jpeg "People working in a field")

![Behind the scenes shot](https://deksia.com/hubfs/BTS-3-1024x576-1.jpeg "Behind the scenes shot")

## NEXT STEPS

#### What can you expect next with your project?

- Our team will use this information to guide further pre-production planning, one of the next documents you will receive from our team will details project timelines, goals, and other important details.

 

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##### Our Services

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