CASE STUDIES
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BRAND EVOLUTION:
Eagle Creek Homes’ Brand Evolution
Deksia’s deep dive into Eagle Creek Homes’ vision and market shaped its emerging brand, targeting client needs and preferences in homebuilding.
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Website Redesign:
Joseph Phelps E‑Commerce Transformation
Deksia partnered with Joseph Phelps Vineyard to transform their outdated website into a modern, luxury e-commerce experience that honored their legacy while driving conversions, bookings, and wine club growth.
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REVITALIZING GROWTH:
Bellamedica Renewed
Bellamedica partnered with Deksia to revolutionize its lead generation strategy, achieving ambitious growth through effective digital advertising.
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Brand Launch & Digital Strategy:
Seven Apart’s Digital-First Wine Launch
Deksia partnered with Seven Apart Wines to craft a premium brand identity, digital-first allocation strategy, and immersive content experience—positioning the new label as Napa’s next cult wine.
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Innovating Insulation:
Reshaping AccuFoam
Deksia’s strategic rebranding and market analysis propelled Creative Polymer Solutions’ AccuFoam to new heights in the insulation industry.
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BRAND TRANSFORMATION:
Hylant’s Community-First Brand Awareness Campaign
Discover how Deksia crafted a unique campaign to boost Hylant’s brand in Grand Rapids, focusing on value-sharing without overt self-promotion.
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REBRANDING SUCCESS:
Big Brown Storage’s Brand & Digital Transformation
Learn how Deksia’s discovery process and strategic rebranding turned Big Brown Storage into a market leader with a fresh name, logo, and visual identity.
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DIGITAL OVERHAUL:
Concordia University’s Digital Transformation
Deksia helped Concordia University achieve a 600% increase in PPC conversion rates by streamlining their digital strategy with targeted program-specific landing pages and optimized campaign structure.
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PPC PERFORMANCE BOOST:
CUI’s Paid Search Overhaul
Deksia helped CUI revamp its paid search strategy, resulting in a 134.6% CTR lift, 106.7% more leads, and a 22.4% drop in cost per lead.
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DIRECT SALES BOOST:
Dr. Martens' Paid Search Advantage
Deksia helped Dr. Martens reclaim direct sales from resellers, cutting CPC by 46% and boosting transactions by 130% through a refined paid search strategy.
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DIGITAL UPGRADE:
HSI’s Digital Transformation in Safety Training
Deksia helped HSI achieve a 39% revenue increase and 60% ROAS growth by reframing their brand narrative and optimizing paid media efforts.
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WEB OPTIMIZATION BOOST:
Inspire Fitness’ SEO & UX Transformation
Deksia helped Inspire Fitness grow organic search revenue by over 3,000% through site speed, UX, and SEO enhancements that unlocked the brand’s digital potential.
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SEASONAL STRATEGY WIN:
Martin Hospitality’s Off-Season Engagement Win
Deksia helped Martin Hospitality grow off-season engagement by over 250% across platforms through a smart, budget-neutral social strategy.
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GIFTING CAMPAIGN GROWTH:
Moonstruck Chocolate’s Holiday PPC Breakthrough
Deksia helped Moonstruck Chocolate increase PPC conversions by 156% and CTR by 485% through a refined, high-intent holiday ad strategy.
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MARKETING EFFICIENCY GAINS:
NW Natural’s Promotional Performance Overhaul
A dynamic, performance-based paid media strategy helped NW Natural double CTR and cut ad spend by nearly 70%—without sacrificing results.
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SOCIAL AUTHORITY SURGE:
OSU Admissions Builds Massive Social Growth
A three-month social strategy drove a 753% surge in Twitter followers and a 3,300% increase in OSU Admissions’ digital authority.
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DIGITAL VINTAGE SUCCESS:
Pacific Rim’s Riesling Revival Through Social Engagement
A social-first campaign brought Pacific Rim over 11,000 new fans and boosted Facebook-driven site traffic by 7000%, turning passive followers into active customers.
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BOOKINGS BREAKTHROUGH:
Provenance Hotels Increases ROI with Smarter Search Strategy
A custom SEO and PPC strategy drove over 2,700% ROI across Provenance Hotels, helping them outperform OTAs and thrive in fiercely competitive markets.
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RETAIL TO ONLINE SUCCESS:
Stumptown Mattress Scales Digital Sales
Strategic targeting and message testing helped Stumptown Mattress grow average monthly revenue by 155% and achieve a 770% ROAS online.
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SEO TRANSITION SUCCESS:
Travel Portland Grows Organic Traffic Post-Redesign
A careful SEO transition strategy led to a 64% jump in organic traffic and 59% increase in total traffic for Travel Portland after their site redesign.
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PPC EFFICIENCY BOOST:
Veritas Business Law Boosts Conversions With Smarter Targeting
A refined ad strategy helped Veritas cut cost per conversion by 76% while driving a 384% increase in high-quality leads.
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DIGITAL VISIBILITY WIN:
Enjoy Life Foods Increases Paid Traffic with Non-Branded Search Strategy
Enjoy Life Foods grew paid search traffic by 204% and organic traffic by 47% through a non-branded keyword strategy focused on growth beyond its core audience.
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ENERGY SEO SURGE:
ESS, Inc. Grows Organic Conversions With SEO-Led Positioning
SEO enhancements and a focused messaging strategy led to a 682% increase in organic conversions and 59% boost in traffic for energy innovator ESS, Inc.
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BUDGET-SMART GROWTH:
Grand America Increases Revenue Without Increasing Budget
A strategic restructure of paid search campaigns drove 19.5% revenue growth and a 222% CTR increase—without raising Grand America's ad spend.
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B2B DIGITAL LIFT:
IconTime Achieves Order Growth Through Amazon Optimization
A digital storefront and Amazon ad strategy drove 233% more orders and a 405% boost in clicks in just two months.
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SEARCH-FIRST APPROACH:
IdentoGO Aligns Campaign Strategy With Travel Demand
IdentoGO surpassed its full-year enrollment goal in just one quarter by strategically reallocating ad spend toward national search campaigns.
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CLEANER RESULTS:
Jani-King Streamlines Campaigns for Greater Lead Efficiency
A restructured Google Ads strategy delivered dramatically higher conversion rates for Jani-King—without increasing budget.
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PAID MEDIA TUNE-UP:
Lucy Refines eCommerce Strategy for Greater ROI
Lucy elevated its digital advertising ROI through a restructured, data-led PPC strategy tailored for a competitive eCommerce market.
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SOCIAL-FIRST STRATEGY:
MOZO Repositions from Workwear to Lifestyle Brand
MOZO redefined itself as a lifestyle brand by building a real-time social campaign that blended culinary culture, influencers, and user-driven content.
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BRAND CHARACTER ACTIVATED:
Old Trapper Scales Social Engagement with Story-Driven Content
Old Trapper’s frontier-inspired persona fueled a bold social strategy that sparked exponential engagement and community growth.
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SMARTER SEARCH PRESENCE:
Opus Interactive Rises in Organic Search Rankings
Opus Interactive boosted visibility and user engagement through a strategic SEO overhaul tailored to their long B2B sales cycle.
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MULTI-CHANNEL CAMPAIGN:
OSU Ecampus Expands Reach with Smart Digital Strategy
A custom digital campaign helped OSU Ecampus grow applications by nearly 200%—while reducing costs and preserving brand synergy across departments.
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SEO-DRIVEN REBUILD:
SKH Strengthens Leadership with a Smarter Digital Platform
SKH modernized their digital presence to match their market leadership—achieving faster performance, stronger SEO, and higher engagement.
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SOCIAL STRATEGY, REIMAGINED:
TEKsystems Boosts Brand Visibility Through Facebook Engagement
TEKsystems turned a simple contest into a smart social campaign that expanded reach, energized their audience, and reinforced a tech-forward brand image.
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October 23, 2023
Unpacking SEO Sprints: Skyrocket Your Search Performance
The Brand Hierarchy Guide
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The Complete Marketing Strategy Worksheet
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The Branding Hierarchy Guide
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Download Now
The Complete Marketing Strategy Worksheet
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Download NowLet’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
