fbpx

Direction for creating and posting great branded social content.

Social Media Guidelines

WEEKLY SCHEDULE

 

Monday: Talent / Deksia Talent

Open Job or Internship Positions
Meet the Team (employee testimonials, origin story)
A team member features one of our 5 services
Business Tips
Insight Videos
Awards
Published Articles
Our Culture Score

Tuesday & Thursday: Authority Content

Ask An Expert
Blog – new or reshare
The 12 Archetypes
Meaning behind a Fighting Chance
The process of being Results Driven
Everything about EOS
Deksia tactics / strategy
Teaching skills / How-tos

Wednesday: Client Spotlight

Video/photos from client photoshoots
Client website scroll through video
Deksia in the Wild
Transformation from old logo to new logo
Client Testimonials
Drive to case studies (once a month)

Friday: Cultures / Values / Fun

Core Values
Meet our Team (fun questions)
Deksia Book Club
Behind the Scenes Video (authentic interactions)
Team Events

BE CONSCIOUS OF THE
PREVIOUS WEEK POSTS
AND PLAN OUT A VARIETY!

EVERYDAY CHECKLIST

IN DESIGNING

Check readability
Crop of imagery
Kerning and Leading of Typography
Copy does not cover more than
20% of the image

IN COPYWRITING

Check spelling
Check links
Check/add relevant Hashtags
Tag Company is Applicable
Great CTA (Call To Action)

IN HOOTSUITE

Scheduled for correct day and time
Variety of Posts (for ex: not blog after blog)
Check it is going out to all appropriate platforms
Assign the images to each platform
Check that the images and copy are both done

Social Media Image Specs

Because one size does not fit all.

FACEBOOK

Facebook Feed Image
1.91:1 or 4:5 or 1200px by 630px
-
Facebook Feed Image WITH LINK ATTACHED
1.91:1 or 1:1 or 1080px by 1080px

LINKEDIN

Sharing images
to Company Page or personal profile
1,104px x 736px
-
Sharing links with an image
to Company Page or personal profile
1,200px x 628px

INSTAGRAM

Instagram Square Photos
1:1 Ratio or 1080px by 1080px
-
*video thumbnails*
1920px by 1080px

Deksia Branding

LOGO

Our logomark is a statement about simplicity, and the ability to do a lot with a little. A custom typeface has been developed and utilized as the main logotype to represent the brand.

BRAND COLORS

The Deksia color palette consists of five Pantone colors.
-
Purple HEX 752F8C
Navy HEX 182A54
Bight Blue HEX 06A7E0
Cool Gray HEX BBBABA
Black HEX 231F20

BRAND FONTS

The Deksia brand utilizes two distinct typefaces. The combination of these two typefaces with our logo, color palette and image usage is paramount in building the visual aesthetic of our tone of voice.

INTEGRATING OUR

COMPANY VALUES

INTO EVERYTHING

WE DO

 

OUR CORE FOCUS

Why: To Give Business Owners a Fighting Chance
How: Strategic Creative
What: Business Branding, Interactive and Advertising Services

OUR CORE VALUES

01 / Supporting Our Community Internally and Externally
02 / Striving To Be and Do Our Best
03 / Make it Fun

Deksia’s archetypical brand story is a Magician’s Tale.

Deksia serves entrepreneurs and business owners who are CREATORS — the people with a vision and drive to build something new, to bring into the world products, services, and businesses that make the world a better place.

Deksia at its best is a MAGICIAN. Its strategic insights and creative process transforms its clients’ identities and injects magic into their stories to captivate customers and sell. The gift of the magician is both the STRATEGY and the TRANSFORMATION it enables. CREATOR clients are frequently drawn to the more magical elements of MAGICIANS because they know the difficulty of creative work and secretly wish for the end result without the toil.

Deksia also has accents of the SAGE. Every engagement begins with discovery and research in the belief that understanding is fundamental to strategy and sound strategy is necessary for success. At its best, Deksia doesn’t just perform magic; it shares the strategy and insights that give rise to the magic so its clients can become more effective also.

To read more about the values, story, and archetype, here is a link.

Let's Talk

Go Back