SCOPE OF WORK FOR 3 AUDIENCES
Our marketing strategy is designed to uncover the truths of your brand and gain an understanding of the needs and wants of your customers so that we can create strategies and tactics that achieve long-term, forward-looking sustainable growth.
ORGANIZATIONAL DISCOVERY FACILITATION: Developing an effective strategy begins with understanding your objectives, situation, and organization. The engagement begins with a two-hour interview with the project lead and key stakeholders to discover what you want to accomplish, who your customers are, and the key features of your brand. The output of this meeting is a facilitation plan to make the most efficient use of stakeholder time and ensure the relevant issues are addressed. (120-minute session, up to 5 people)
SHAREHOLDER FACILITATION: You and your key stakeholders/personnel give life to your brand every day. We believe no agency can ever know more about your business, your customers, and your market than you will. In this stage, we facilitate you and your key personnel to clarify what your brand is today, align your message with what your customers want and need, and discover stories and language to shape the psychology of the messaging. (240-minute session, up to 5 people, can be broken into 2 sessions as needed)
BRAND PERSONALITY ARCHETYPE FACILITATION: The most recognizable and effective brands each have a distinct personality that customers intuitively understand. Using psychological archetypes, we work with you to engineer that personality to be both true to who you are and magnetic to the customers you desire to attract. (90-minute session, up to 5 people)
BRAND AUDIT: Our department heads perform an audit on your visual, written, and digital communications, evaluating your current brand and sales communication in light of your goals, brand personality, messaging, and strategic direction. This phase determines which messages and tactics you should keep, which you should change, and what new tactics and messaging might be necessary to achieve your goals. (no meeting required)
MARKETING STRATEGY PRESENTATION: A Marketing Strategy creates a clear course of action, built to serve as a foundation for determining specific tactics to accomplish marketing goals. It’s the bridge between different tactics to unify them, making them stronger together than they are alone. Each audience will have its own strategy, tailored to your brand audit and shareholder information to achieve your objectives. Strategy and tactics are defined for each of the three audiences to reach the right people with the right messages at the right time. Budgets are created. Additionally, the findings of the prior facilitations are presented, which will inform all future marketing efforts with the results of the facilitation activities, allowing different teams to be aligned by working with the same foundational information. The next steps are planned. (90-minute session, up to 5 people)