Scope of Work
Our marketing strategy is designed to uncover the truths of your brand and gain an understanding of the needs and wants of your customers so that we can create strategies and tactics that achieve long term, forward-looking sustainable growth.
SHAREHOLDER DISCOVERY FACILITATION: Developing an effective strategy begins with understanding your objectives and situation. The engagement begins with a one-hour interview with the project lead to discover what you want to accomplish, who your customers are, and the key features of your brand. The output of this meeting is a facilitation plan to make the most efficient use of shareholder time and ensure the relevant issues are addressed.
(1 hour, up to 6 people)
SHAREHOLDER FACILITATION: You and your key personnel give life to your brand every day. We believe no agency can ever know more about your business, your customers, and your market than you will. In this stage, we facilitate you and your key personnel to clarify what your brand is today and align your message with what your customers want and need.
The estimate provides for one two-hour session, for one brand, one audience, and one core service.
BRAND PERSONALITY ARCHETYPE FACILITATION: The most recognizable and effective brands each have a distinct personality that customers intuitively understand. Using psychological archetypes, we work with you to engineer that personality to be both true to who you are and magnetic to the customers you desire to attract.
BRAND AUDIT: We audit your visual, written, and digital communications, evaluating your current brand and sales communication in light of your goals, brand personality, story architecture, and strategic direction. This phase determines which messages and tactics you should keep, which you should change, and what new tactics and messaging might be necessary to achieve your goals.
MARKETING STRATEGY: A Marketing Strategy creates a clear course of action. It’s the bridge between Brand Strategy and Tactic Creation. Each plan is specifically tailored in light of your strategy and brand audit to achieve your objectives. Strategies and tactics are identified to reach the right audiences with the right messages at the right time. Budgets are created. The next steps are planned. Estimate assumes a single message for a single audience. Additional messages and audiences may require an increase in scope.