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Photo & Video

Scope of Work

 

Photo and Video are the most profitable and successful digital marketing tools out there. They are useful assets for controlling how your brand is perceived by prospects, and they significantly increase the chances of potential customers becoming real, loyal customers. We create media that authentically portrays your brand, establishes emotional connections with prospects, and drives results.

 

SHAREHOLDER DISCOVERY: Developing an effective strategy begins with understanding your objectives and situation. The engagement begins with a one-hour interview with the project lead to discover what you want to accomplish, who your customers are, and the key features of your brand. The output of this meeting is a facilitation plan to make the most efficient use of shareholder time and ensure the relevant issues are addressed.
(1 hour, up to 3 people)

STRATEGY FACILITATION: We believe no agency can ever know more about your business, your customers, and your market than you will. In this stage, we facilitate you and your key personnel to clarify who your audience is, understand why they aren’t taking action today, and create a strategy to persuade them of beliefs and emotions they need to hold in order to get off the fence and buy. (estimate provides for one two-hour session, for one brand, one audience, and one core product or service)

MESSAGE & CONTENT ARCHITECTURE FACILITATION: Strategy without a plan to implement it is useless. In this fast-paced facilitation session, we engage you to identify the core messages you need to communicate. Not only will you know the overall goal of your media assets, but you’ll know the essential proofs, stories, and calls to action necessary to create media that not only looks good but also delivers on your business goals.
(two-hour meeting)

ASSET AUDIT: We audit your existing digital marketing assets and website against the Strategy and Content Architecture to identify any gaps in your messaging, funnels, and technology. We highlight what’s working, spot any issues that need to be fixed, and identify assets you don’t have that need to be created.

PHOTO & VIDEO DEVELOPMENT PLAN: With your strategy formulated, all that remains is to create a plan to produce, share, & manage your photo & video content. We create a clear summary of your strategy and itemize the specific tactics to facilitate rapid implementation.

WHAT WE WILL PRODUCE: We will produce a brand video from two to three minutes long, which will include 2 rounds of edits and licensed music. We will also include 150 Brand images that will be retouched with up to 2 rounds of edits. This does not include voiceover, props, location, or talent fees.

ADDITIONAL NOTES: Travel expenses may apply. Limited to four locations under given pricing.

TOTAL: $12,500

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