---
title: How Ad Design Increases Conversion Rates - DEKSIA
description: Research indicates that ads with red backgrounds experience higher conversion rates by almost 31%. Improve your conversion rates with these new trends.
image: https://deksia.com/hubfs/Imported_Blog_Media/InfoGraphic-SShot-1.png
---

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#### Blog

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#### brand strategy

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#### July 21, 2022

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#### 1 minute read

# How Ad Design Increases Conversion Rates

![](https://deksia.com/hubfs/Imported_Blog_Media/InfoGraphic-SShot-1.png)

#### Table of Contents

Can you quantify the impact your creative efforts have on ad performance? A recent study by Rocket Fuel, a company that specializes in programmatic marketing, suggests that not only is it possible; it’s necessary. [Rocket Fuel](http://rocketfuel.com/) researchers observed, tested and interpreted a sample of data totaling approximately 23,397,541,849 banner ad impressions served in the United States between November 2013 and June 2014, resulting in a 70-page study. We took a few of their key findings and created an easily digestible infographic; but if reading 70 pages of research analysis is what gets you out of bed in the morning, you can read the full study [here](http://info.rocketfuel.com/rs/rocketfuel/images/RocketFuel_Guide_To_Creative_Optimization.pdf).

![Conversion Rate Optimization Through Design](https://deksia.com/hs-fs/hubfs/Imported_Blog_Media/deksia_may_infographic_v02_je-1-1.jpg?width=2500&height=7292&name=deksia_may_infographic_v02_je-1-1.jpg) Conversion Rate Facts

 

 

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