---
title: Build A Strategic Marketing Budget for Small Business | Deksia
description: Learn how to build a marketing budget for small business. Deksia's Strategic Marketing Budget can help your small business succeed.
image: https://deksia.com/hubfs/Imported_Blog_Media/DeksiaSocial21001_BlogHeaderMar2_V01_km.jpg
---

[Skip to content](https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget#main-content)

[![Deksia logo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ](https://deksia.com/)

- [Services](https://deksia.com/services)
  
  Show submenu for Services 
  
    - [Marketing Strategy](https://deksia.com/service/strategy)
    - [Digital Marketing](https://deksia.com/service/digital-marketing)
    - [Web Development](https://deksia.com/service/web-development)
    - [Social Media & Content](https://deksia.com/service/social-media-content)
    - [Design & Copy](https://deksia.com/service/design-and-copy)
    - [Branding](https://deksia.com/service/branding)
    - [Photo & Video](https://deksia.com/service/photo-video)
- [Our Work](https://deksia.com/case-studies)
  
  Show submenu for Our Work 
  
    - [Case Studies](https://deksia.com/case-studies)
    - [Portfolio](https://deksia.com/portfolio)
- [Who We Are](https://deksia.com/about)
  
  Show submenu for Who We Are 
  
    - [Our Team](https://deksia.com/our-team)
    - [Join the Team](https://deksia.com/our-team/#careers)
- [Our POV](https://deksia.com/blog)

Open main navigation

Close main navigation

- [Services](https://deksia.com/services)
  
  Show submenu for Services 
  
    - [Marketing Strategy](https://deksia.com/service/strategy)
    - [Digital Marketing](https://deksia.com/service/digital-marketing)
    - [Web Development](https://deksia.com/service/web-development)
    - [Social Media & Content](https://deksia.com/service/social-media-content)
    - [Design & Copy](https://deksia.com/service/design-and-copy)
    - [Branding](https://deksia.com/service/branding)
    - [Photo & Video](https://deksia.com/service/photo-video)
- [Our Work](https://deksia.com/case-studies)
  
  Show submenu for Our Work 
  
    - [Case Studies](https://deksia.com/case-studies)
    - [Portfolio](https://deksia.com/portfolio)
- [Who We Are](https://deksia.com/about)
  
  Show submenu for Who We Are 
  
    - [Our Team](https://deksia.com/our-team)
    - [Join the Team](https://deksia.com/our-team/#careers)
- [Our POV](https://deksia.com/blog)
- [ Contact us ](https://deksia.com/contact-us)

[ Contact us ](https://deksia.com/contact-us)

[ Back ](https://deksia.com/blog/all)

#### Blog

#### •

#### News

#### •

#### February 13, 2026

#### •

#### 2 minute read

# How To Build A Strategic Marketing Budget For Small Business

![](https://deksia.com/hubfs/Imported_Blog_Media/DeksiaSocial21001_BlogHeaderMar2_V01_km.jpg)

#### Table of Contents

We like to say around Deksia, “you wouldn’t build a house without a blueprint. Why build your business that way?” A strategic marketing budget is integral to building your business blueprint. A smart budget based on measurable variables and data helps you allocate your marketing spend towards the areas that will be most effective for your business. 

Some key things to remember when building your marketing budget are:

- What your industry typically spends on marketing.
- What your marketing goals are.
- How much you currently spend on marketing.

Explore these ideas and more by reading the advice on how to build your marketing budget below.

## **Identify your industry metrics**

To get started on your marketing budget, we first seek to understand your industry.

A great jumping-off point is asking, “what is the typical marketing budget within my industry?” Determining how much other businesses in your industry spend on marketing will help us develop your marketing budget allocation.

## **Define your goals**

To achieve your goals, we must evaluate and understand what your goals are. 

Do you want to increase revenue for your business? Are your goals geared toward newer, better hiring and cultivating a great company culture? Understanding your company goals will streamline our marketing focus and take the track your business needs to be on to succeed.

## **Know your numbers**

We take a look at your company data and statistics across the board to understand the measurable developments of your business. A numerical form of measurement helps us get an idea of where your business is. Some key questions we ask are:

- How many clients did you serve last year?
- How much do your clients spend annually?
- How long do clients stay with you?
- How much are your target clients worth?
- What percentage did you grow in revenue last year?
- How much did you spend on marketing last year?

Breaking down the current metrics of your business helps us evaluate where you should put your marketing budget allocation. What areas would benefit from marketing spend? Where do opportunities lay for growth?

Getting a real and measurable sense of where your company stands will help in developing a marketing budget based on honest insight.

## **Audit yourself**

A brand audit is a comprehensive examination and assessment of your brand assets and how advantageous they are to your success. An audit allows you to understand what assets are working well, which assets need improvement, which assets you should eliminate and which have the potential for effectiveness.

To properly audit yourself, start by making a list of all your brand assets. This list should encompass:

- **Design Assets** 
    - Logos, color choices, typeface, etc
- **Written Communication Assets** 
    - The written content/copy for materials like emails, brochures, web content, and more.
- **Digital Assets** 
    - Social media content and photography, infographics, hashtags, etc.

Performing this comprehensive evaluation will help you understand who you are as a brand – and where you want to go. An honest assessment of your brand assets will direct your marketing allocation in the right direction.

Want to build a marketing budget for your business? Chat with Deksia on how to build your business with a blueprint. 

 

[Share this page on Facebook Share ](http://www.facebook.com/share.php?u=https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget) [Share this page on Facebook Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget) [Share this page on Facebook Tweet ](https://twitter.com/intent/tweet?url=https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget) [Share this page on Facebook Email ](mailto:?body=https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget)

### *Subscribe* to Our Newsletter

### *Related* Blogs

[![The Strategic Marketing Blueprint – Explained](https://deksia.com/hubfs/Imported_Blog_Media/Blueprints.jpg)

brand strategy

#### August 22, 2019

### The Strategic Marketing Blueprint – Explained

 Read More 

](https://deksia.com/blog/branding/blueprint-explained)

[![DEKSIA Tops List of Advertising & Marketing Companies in Michigan!](https://deksia.com/hubfs/Imported_Blog_Media/deksia_logo-1.png)

News

#### August 9, 2019

### DEKSIA Tops List of Advertising & Marketing Companies in Michigan!

 Read More 

](https://deksia.com/blog/news/deksia-top-marketing-michigan)

[![How Brand Archetypes Shape Small Business Identity](https://deksia.com/hubfs/Imported_Blog_Media/2.jpg)

#### May 29, 2025

### How Brand Archetypes Shape Small Business Identity

 Read More 

](https://deksia.com/blog/using-marketing-data-to-fuel-business-strategy-0)

## Let’s Talk About What’s Next.

 Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.

---

- ![](https://deksia.com/hubfs/Group%2093.svg) [616-570-8111](tel:616-570-8111)
- ![](https://deksia.com/hubfs/Group%2095.svg) [info@deksia.com](mailto:info@deksia.com)

![Deksia_Logo_White](https://deksia.com/hubfs/Deksia_Logo_White.png)

 We build strategic marketing systems built on brand archetypes, aligned creative, and clear metrics to help businesses grow with purpose and performance.

- [Services](https://deksia.com/services)
- [About](https://deksia.com/about)
- [Portfolio](https://deksia.com/portfolio)
- [Resources](https://deksia.com/resources)
- [Get Web Support](https://deksia.com/web-support)

- [**](https://www.facebook.com/Deksia/)
- [**](https://www.instagram.com/deksia/)
- [**](https://www.linkedin.com/company/deksia/)
- [**](https://www.youtube.com/channel/UC7TDLlgDsyidS0mcFDELNdg)
- [**](https://www.tiktok.com/@deksiamarketing)

[616-570-8111](tel:616-570-8111) • [info@deksia.com](mailto:info@deksia.com)

Copyright © 2026 Deksia All Rights Reserved   
[Privacy Policy](https://deksia.com/privacy-policy) • [Terms and Conditions](https://deksia.com/terms-and-conditions)  
 Do Not Sell My Personal Information

##### Our Services

- [Marketing Strategy](https://deksia.com/service/strategy)
- [Website Development](https://deksia.com/service/web-development)
- [Digital Marketing](https://deksia.com/service/digital-marketing)
- [Design & Copy](https://deksia.com/service/design-and-copy)
- [Branding](https://deksia.com/service/branding)
- [Social Media](https://deksia.com/service/social-media-content)
- [Photo & Video](https://deksia.com/service/photo-video)

##### Our Work

- [Portfolio](https://deksia.com/portfolio)
- [Case Studies](https://deksia.com/resources/#case-studies)

##### About Us

- [About Deksia](https://deksia.com/about)
- [Careers](https://deksia.com/our-team/#careers)
- [Contact Us](https://deksia.com/contact-us)
- [Get Web Support](https://deksia.com/web-support)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "DEKSIA",
    "url" : "https://deksia.com/blog/author/deksia"
  },
  "dateModified" : "2026-02-13T19:47:10.152Z",
  "datePublished" : "2019-08-06T15:33:02.000Z",
  "headline" : "Build A Strategic Marketing Budget for Small Business | Deksia",
  "image" : [ "https://deksia.com/hubfs/Imported_Blog_Media/DeksiaSocial21001_BlogHeaderMar2_V01_km.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://deksia.com/hubfs/DeksiaWhiteLogo.svg"
    },
    "name" : "Deksia"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "DEKSIA" ]
  },
  "datePublished" : "2019-08-06T15:33:02+0000",
  "description" : "Learn how to build a marketing budget for small business. Deksia's Strategic Marketing Budget can help your small business succeed.",
  "headline" : "How To Build A Strategic Marketing Budget For Small Business",
  "image" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/Imported_Blog_Media/DeksiaSocial21001_BlogHeaderMar2_V01_km.jpg",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/DeksiaWhiteLogo.svg"
    },
    "name" : "Deksia"
  },
  "url" : "https://deksia.com/blog/entrepreneurship/build-strategic-marketing-budget"
}
```