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A Strategic Marketing Workshop

Mastering the Art of Copywriting

Are your marketing messages resonating with your audience? Do you want to craft copy that not only captures attention but also drives action?

In this Masterclass, Deksia’s Director of Strategy, Adam Bird, will guide you through the complexities of copywriting, revealing the strategies that top brands use to create compelling, persuasive, and emotionally engaging copy.

YOU’LL LEARN:

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The Foundations of Effective Copywriting

Understand what sets copywriting apart and how it drives marketing success.

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Core Copywriting Principles

Learn the difference between features and benefits, and how to highlight what truly matters to your audience.

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Crafting the Emotional Journey

Explore techniques to engage your audience’s emotions and create a deep connection through storytelling.

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Problem-Solution Framework

Master the art of identifying your audience’s pain points and presenting your product as the ultimate solution.

Why This Masterclass Matters

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For Business Owners
Elevate your brand’s messaging to stand out in a crowded market.

For Marketing Professionals
Enhance your skills with advanced copywriting techniques for measurable results.

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About the Expert

Adam Bird, Partner and Director of Strategy at Deksia, is a seasoned strategist with a deep understanding of copywriting’s role in marketing. 

His expertise in crafting persuasive and emotionally engaging copy has helped numerous brands achieve their marketing goals.

Monthly Marketing Intelligence

Useful blogs, case studies, downloadable templates, and tactical guides from real client wins. Hits your inbox once a month.