Marketing Content Writer

Reports to: Director of Strategy
Location: Grand Rapids, Michigan - in office full time

Deksia Core Values

• Supporting our community internally and externally
• Striving to be and do your best
• Make it fun

About You

You're an erudite person who loves wordsmithing, who sees the value of words and the power they hold over behavior and business. You're looking for a company with a supportive, engaging culture where people genuinely care and challenge one another and the community we share together. You tell the truth because you care, and you're ready for a place that values that candor as a strength.

About the Role

Great marketing tells a great story. Our Content Writer knows how to tell it. We're looking for someone who brings narrative instincts to every format, from long-form thought leadership to a six-word social hook, and treats every piece of content as a chance to build something that performs.

 

Role 1: Execute Story-led Content, On Time and On Budget

Summary: Craft long and short-form content rooted in compelling narrative, writing that captures attention, builds trust, and serves the larger brand story across every format and platform.

Responsibilities

• Write long-form content including blog posts, white papers, case studies, and website copy that lead with a clear narrative arc and audience-first perspective
• Develop short-form copy for social media, digital ads, and email campaign that distills the brand story into its sharpest, most compelling form
• Translate complex topics, products, or services into clear and engaging stories that resonate with target audiences
• Conduct research to ground storytelling in accurate, relevant, and credible details for each client and industry

Competencies

• Exceptional writing ability with a strong instinct for narrative structure, pacing, and audience engagement
• Ability to write with versatility across formats without losing the thread of the story

 

Role 2: Brand Voice & Narrative Stewardship

Summary: Own the consistency of each client's brand story ensuring tone, voice, and messaging remain cohesive and intentional across every content touchpoint.

Responsibilities

• Ensure all content deliverables reflect the client's established narrative framework and brand tone, from homepage headlines to nurture email sequences
• Identify messaging gaps or inconsistencies and proactively recommend refinements that strengthen brand coherence
• Partner with Account and Strategy to align content strategy with client goals, brand positioning, and evolving story arcs

Competencies

• Deep understanding of brand storytelling, voice development, and long-term narrative strategy
• Editorial precision with the ability to spot tone misalignment and correct it without losing the brand's authenticity

 

Role 3: Platform Adaptation and Distribution

Summary: Adapt and distribute brand narratives across digital platforms, writing content that is platform-aware, performance-driven, and always connected to the larger story.

Responsibilities

• Write and optimize web content using SEO/AEO best practices
• Adapt core stories and messaging for the specific conventions of each platform: LinkedIn, Meta, TikTok, email, paid social, blogs, white papers and beyond
• Support campaign planning by identifying how the brand narrative can be expressed across multiple channels in a cohesive, connected way

Competencies

• Understanding of how a single story can be shaped differently for different platforms without losing its core meaning
• Familiarity with SEO/AEO writing principles and digital marketing fundamentals

 

Role 4: Collaboration & Creative Partnership

Summary: Bring storytelling instincts into every team interaction, elevating campaigns through collaborative creative input and a shared commitment to narrative quality.

Responsibilities

• Participate actively in creative brainstorms, contributing story concepts, narrative angles, and copy directions that push ideas further
• Work alongside designers and strategists to ensure visual and written storytelling are aligned and mutually reinforcing
• Incorporate feedback from account teams and clients with a solutions-oriented mindset
• Share content trends, storytelling best practices, and creative inspiration with the broader team

Competencies

• Strong communication and collaboration abilities
• Passion for storytelling that extends beyond the written word into how ideas are presented, pitched, and refined as a team

 

Experience & Qualifications

Education & Experience

• 2+ years of professional copywriting or content writing experience, ideally in an agency or multi-client environment
• Portfolio demonstrating range across formats with evidence of strong narrative voice and brand storytelling

Tools & Technical Skills

• Comfortable working in content management systems (WordPress or similar)
• Familiarity with project management tools (Teamwork or similar)
• Basic understanding of AP Style preferred
• Ability to edit different types of copy for different use cases

 

To Apply

Please submit your resume, a brief cover letter, and 5-6 marketing writing samples that showcase your storytelling range and brand voice adaptability to hr@deksia.com. We look forward to reading your work.

 

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Deksia is an equal employment opportunity provider. Any qualified candidate is welcome to apply, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.