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Grand Rapids

Social Media Specialist

Full Time
Reports to: Director of Creative & Content
Location: Grand Rapids, MI

 

Role 1: Drive Content Scheduling & Own Community Management

SUMMARY

Own the end-to-end scheduling and publishing of content across platforms while actively overseeing community engagement on behalf of clients.

RESPONSIBILITIES

  • Independently manage and execute publishing across all social media platforms in alignment with content calendars and campaign timelines
  • Take the lead on keeping calendars current, proactively flagging gaps or conflicts
  • Monitor, respond to, and escalate comments and messages across client accounts with speed and brand consistency
  • Represent client brands with brand voice and professionalism
  • Own content libraries and documentation ensuring they are organized, accurate, and ready for publishing

COMPETENCIES

  • Deep familiarity with major social media platforms, algorithms, and content formats
  • Confident, polished written communication with a strong instinct for brand voice
  • Proven ability to manage multiple client accounts simultaneously with reliability and attention to detail
  • Experience with social publishing platforms like Sprout, Loomly, etc
  • 3-4 years of hands-on social media management experience

 

Role 2: Lead Social Content Creation & Copywriting

SUMMARY

Lead the creation of social media content by driving copy, creative assets, and strategic ideas in close collaboration across teams.

RESPONSIBILITIES

  • Produce and/or direct platform-native, brand-aligned copy across all assigned accounts
  • Bring forward a consistent volume of creative concepts to inspire clients and continue to push forward social creativity
  • Create and refine graphics, captions, and short-form videos

COMPETENCIES

  • Strong, versatile copywriting and design skills with a proven track record of engaging social content
  • Proactive creative thinking and the initiative to generate ideas
  • Ability to adapt voice and tone across multiple client brands
  • Proficiency in social tools like Canva and CapCut
  • 3-4 years of content creation experience, with a portfolio demonstrating range

 

Role 3: Own Social Analytics & Performance Tracking

SUMMARY

Take ownership of performance data by analyzing results, surfacing actionable insights, and proactively informing content strategy.

RESPONSIBILITIES

  • Independently pull in-platform analytics and prepare structured reporting on a consistent, reliable schedule
  • Go beyond raw data to identify trends, anomalies, and platform shifts that have direct implications for client strategy and provide actionable recommendations
  • Maintain a well-organized archive of performance data across all assigned accounts

COMPETENCIES

  • Strong analytical instincts and comfort drawing conclusions from social media data
  • Exceptional organizational skills and attention to detail
  • Curiosity about performance trends and a mindset oriented toward continuous improvement

 

Role 4: Champion Team Collaboration & Communication

SUMMARY

Show up as a dependable, proactive contributor who actively strengthens the content team and elevates client outcomes.

RESPONSIBILITIES

  • Take pride and ownership in quality and consistency of work delivered within defined scope and timelines
  • Regularly bring social media trends, platform updates, and competitive observations into team conversations
  • Step in as a capable, willing collaborator on needs beyond core social responsibilities

COMPETENCIES

  • Clear, confident communicator who takes initiative and asks sharp questions
  • Collaborative and growth mindset
  • 3-4 years of experience working in a team-based environment

 

More than a job. A place you'll actually want to be!

We don't just list perks to fill space. These are the real reasons our people stay, grow, and genuinely enjoy coming to work.

  • Values you can feel. We show up for each other, we push ourselves to grow, and we know how to have a good time doing it.
  • Hybrid that actually works. Remote Wednesdays are built into the culture, not a perk you have to negotiate.
  • Unlimited vacation, for real. Do great work, coordinate with your team, and take the time you need, guilt free.
  • A space worth showing up to. Open, contemporary offices with a café on-site.
  • Benefits that cover you. Comprehensive health coverage through Blue Cross Blue Shield, MetLife, and more.
  • Your voice shapes the company. As a long-time EOS company, we come together regularly as a collective team to set direction and steer the ship.

Sound like your kind of place? We're always looking for people who bring good energy, fresh ideas, and make the team even better.

Please submit your resume to hr@deksia.com.

 

 

Deksia is an equal employment opportunity provider. Any qualified candidate is welcome to apply, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.